Chase Abbott, Vice President of Sales at Cox Automotive, joins Emma Hancock to discuss how dealers can take control of the quality of the consumer experience by leveraging quality, trusted data.
Key Takeaways:
- Not enough dealers are leveraging data to improve the consumer experience. Only 2 in 10 dealers are leveraging data insights to better understand consumers and improve their experiences.
- Dealers must become more data literate. They need to educate themselves on how to differentiate poor data from quality data, and which data partners can help collect quality data.
- First-party data—data collected directly from consumers—is relevant and accurate, ensuring that dealers can predict buying behaviors and personalize the shopper journey.
Timestamps
0:00 – 1:09 – Understanding Consumer Behavior
Emma Hancock introduces the episode and asks Chase Abbott, Vice President of Sales at Cox Automotive, about why more dealers don’t take advantage of the wealth of consumer insights available to them.
1:10 – 2:39 – Practical Advice for Managing Data for Dealers
Chase gives dealers advice on how to stay current with consumer data and key ways to improve data literacy for dealers.
2:40 – 3:35 – Predict Buying Behaviors with Cox Automotive
Chase explains how dealers can gain a big advantage by using Cox Automotive solutions, including VinSolutions, to source and interpret consumer data and predict consumers who are eight times more likely to buy.
3:36 – 5:13 – Reverse Engineering the Deal with Deal Pulse
Chase explains how Deal Pulse, from Cox Automotive, can empower dealers to maximize every deal from both a customer experience and dealer profitability standpoint.