Rising floor plan costs, growing advertising expenses, and broader economic volatility mean it’s getting harder for dealers to increase profitability. Navigating automotive retail today demands precision, efficiency, and an unwavering focus on customer relationships.
More than a CRM provider, VinSolutions is a suite of tools that turn data into profit across the entire dealership. Powered by exclusive insights from Cox Automotive, VinSolutions enables dealerships to connect with ready-to-buy consumers. Intelligent automation drives highly personalized marketing campaigns to drive engagement and foster loyalty from shoppers. Meanwhile, streamlined desking solutions build more effective deals and provide more accurate trade-in appraisals. Here’s how it all comes together:
Predictive Insights for Smarter Customer Identification
VinSolutions’ CRM integrates predictive AI-driven insights, allowing dealerships to pinpoint buyers who are 8 times more likely to make a purchase*. By analyzing customer shopping behavior alongside sales and service history, sales teams can focus on high probability leads. Using GenAI, they can create highly personalized and effective communications with the click of a button. The result? More meaningful connections and a significant boost in sales efficiency. Dealers can identify opportunities earlier in the buying process, fostering better relationships with their customers and paving the way for smoother transactions.
Personalized Campaigns with AMP
Leveraging Cox Automotive’s native customer data, VinSolutions Automotive Marketing Platform (AMP) crafts tailored customer communications across multiple channels with remarkable precision. AMP doesn’t just automate marketing—it ensures that every campaign feels uniquely crafted for each shopper, driving higher interaction rates and stronger customer relationships. For dealerships, this translates to an average of nearly 10 times ROI** as customers feel understood and valued throughout their journey.
Build Better Deals with Streamlined Desking Software
With a streamlined user interface and holistic view of the customer and their payment options, dealers can drive the best deals forward with VinSolutions Desking. Faster, more accurate trade-in appraisals can help car buyers understand their equity, while custom proposal templates allow them to compare multiple pricing proposals side-by-side.
With VinSolutions’ suite of CRM tools, the powerful capabilities of its Automotive Marketing Platform (AMP), and the efficiency of its desking software, dealerships can redefine the way they connect with customers. From identifying ready-to-buy shoppers earlier to crafting personalized campaigns and maximizing profitability, these solutions provide everything a dealership needs to thrive in today’s market. Learn more about VinSolutions and drive intelligent sales.
* VinSolutions Automotive Intelligence Data predictions for 30 days prior to purchase from Sept. 2022 to March 2023.
** Based on analysis of customers receiving messages from Automotive Marketing Platform from July 2023 to July 2024, analysis performed September 2024.
