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Automotive Marketing Platform- Efficient Lead Follow-up thumbnail

Quick Tips
Video

Automotive Marketing Platform: Efficient Lead Follow-up

Learn how to efficiently and effectively contact customers who have engaged with Automotive Marketing Platform campaigns. In this video, we provide some pointers on responding to AMP tasks and leads within VinSolutions CRM. Key Highlights:

Identifying AMP Tasks and Leads thumbnails

Quick Tips
Video

Identifying AMP Tasks and Leads

Learn how to unlock the full potential of your Automotive Marketing Platform (AMP) with this quick and comprehensive video! Whether you’re a sales agent, BDC Rep, or sales manager, this video will guide you through the essential steps to efficiently manage your AMP tasks and leads. Learn how to stay organized, prioritize your tasks, and

Maximizing Sales with AMP’s Opportunity List thumbnail

Quick Tips
Video

Maximizing Sales with AMP’s Opportunity List

Discover how the Opportunity List in Automotive Marketing Platform can enhance your sales strategy by providing a centralized hub for high-potential prospects. This tool leverages Cox Automotive’s proprietary data to prioritize leads most likely to convert, including customers ready to buy, actively shopping, or nearing the end of their lease or loan. Integrate this powerful

Leveraging AMP Marketing Dashboard for Effective Management thumbnail

Quick Tips
Video

Leveraging AMP Marketing Dashboard for Effective Management

In this video, we dive into the AMP Marketing Dashboard, your go-to tool for tracking AMP-specific results within your CRM. Learn how to access and navigate the dashboard to monitor key metrics such as Marketing Activity, Sales Influence, and Service Influence. Discover the importance of weekly reviews of email clicks, tasks, and sales lead widgets

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Article

Your Dealership Action Plan: 3 Moves to Make Now

The 2024 Cox Automotive Car Buyer Journey Study reveals a shifting landscape in buyer behavior—one that rewards dealers who are proactive, data-driven, and digitally savvy. As a sales manager, general manager or dealer principal, your next move can make all the difference. Advancements in dealership technology have revolutionized the car buying experience, equipping dealers with

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Article
Video

How AI is Helping Dealers Personalize the Consumer Experience

How AI is Powering Personalized Consumer Experiences The most successful dealerships always put people first. It’s a tried-and-true formula that has endured the test of time, not only in automotive retail, but in the wider business world. So, what role does a decidedly non-human artificial intelligence play in the next generation of automotive sales, and

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Article

Five Dealership KPIs that Drive Results (and How to Use Them)

Traditional managers, focus on appointments and sales. We hear it all the time. How many appointments do we have and how many cars do we have out this month so far don’t get me wrong. That’s a very important piece. However, what part of your business is preventing growth from receiving the lead to getting

Vin Sizzle Thumb

Article
Video

Streamline Sales with CRM Tools and AI-Driven Insights

Rising floor plan costs, growing advertising expenses, and broader economic volatility mean it’s getting harder for dealers to increase profitability. Navigating automotive retail today demands precision, efficiency, and an unwavering focus on customer relationships. More than a CRM provider, VinSolutions is a suite of tools that turn data into profit across the entire dealership.

Predictive_Insights_Blog-Image

Article

AI-Powered Marketing: Predictive Insights for the Modern Dealer

Predictive insights and analytics are changing the way automotive dealerships operate. From optimizing marketing campaigns to predicting sales needs, predictive insights use Artificial Intelligence (AI) and data to anticipate trends, improve decision-making, and boost efficiency. This guide will introduce you to the world of predictive insights, explain how they differ from predictive analytics, and highlight

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Article

Evaluating Data and Predictive Insights to Close More Deals

In Cox Automotive’s 2024 Power of Data research study, four out of five dealers agree: Data can help them forecast trends, generate and capture demand, become more efficient, and maximize profits. And yet, only 26% of dealers are confident in insights provided by third-party vendors. The recent surge of third-party tools that provide data and

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