Type: Article
Article

Make the Most of Automated Emails

Dealerships have more opportunities than ever to connect with customers through email thanks to technology like email automation and segmentation tools. But dealers often fall short of making the emai…
Article

Hire Introverts to Increase Sales

I’ve never had the traits of an extrovert that so many dealers consider critical to sales success, and time and time again my approach was met with skepticism. And yet, in my time at dealerships…
Article

The True Cost of Duplicate Data Entry

Many dealers understand that double entry of data is happening in their business. But most dealers fail to recognize the extent of the damage it is causing to their bottom line. With every additional…
Article

Cementing the Service Relationship

Most dealers know that service is a huge revenue generator. On average, according to NADA, fixed ops gross profits contribute up to nearly half ofa dealership’s gross profit. And yet,most dealer…