Best practices for engaging customers in a new sales environment.
Instead of following the same scripted, step-by-step car sales process that’s been around for decades, today’s shoppers are forging their own unique path to the sale. But with nearly as many paths to purchase as there are shoppers, how does your sales team engage customers and close deals?
This guide, Sealing the Deal: The New Rules of Engagement, will show you best practices and technology tips to help you stay in step with today’s shoppers. You’ll learn how to:
- Build and maintain brand awareness
- Identify customer interests and buying intent
- Make personalized offers
- Leverage data to retain customers
Download our ebook and learn the new rules of customer engagement.