Implementing Digital Sales: The Workbook


How Make Changes that Drive Digital Sales


You’ve learned how to shift your mindset to adapt to modern sales scenarios and what an optimal digital sales process looks like. Now learn how to make the changes needed to implement a digital sales process at your dealership. This workbook will cover how to make changes in each of the key phases of the car buying process, including:  

  • Communication Approach  
  • Website Development  
  • Trade Appraisal  
  • Test Drive  
  • Payment Negotiation and Credit Application  
  • Contract Completion and Delivery  


Want to review and share what you’ve learned? Download the complete Dealer’s Guide to Implementing a Digital Sales Experience.  


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