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Serra Honda Grandville built a successful dealership based on the fundamentals of good old-fashioned communication (like greeting every customer at the door) and working hard to develop and maintain healthy customer relationships.
The dealership management team at Ron Marhofer knew the sales group needed a more streamlined online-to-in-store process to deliver the best dealership experience to customers. At the same time, they needed better CRM software data to drive sales coaching opportunities and a clearer understanding of the dealership’s customers. With these must-haves in mind, the dealer group turned to VinSolutions Connect CRM. Upon implementing VinSolutions' CRM, the dealer group gained access to:
The motto of Montana’s Helena Motors is “the way it ought to be.” This belief guides every customer interaction, and treating customers right has been the basis for much of their success. However, the group was ready to take its customer experience to the next level. It wanted a technology solution to help streamline and track interactions with potential and current customers to personalize the buying journey, as well as increase efficiency. These needs
led Helena Motors to look for a new CRM provider.