VinSolutions’ automated marketing tool, Automotive Marketing Platform, has been selected as a finalist for the 2021 DrivingSales Innovation Cup. Presented at the DrivingSales Executive Summit, this award highlights companies who made innovative product solutions for dealers currently being used in the automotive retail industry.
“Automotive Marketing Platform powered by VinSolutions is the most powerful way to intelligently engage with customers and deliver personalized marketing experiences across the ownership lifecycle,” said Mo Zahabi, senior director of product consulting for Cox Automotive and Innovation Cup presenter. “We are honored to have been recognized by DrivingSales for the innovative ways Automotive Marketing Platform is helping dealers drive better results for their business.”
Automotive Marketing Platform solves complex problems dealership marketers face when executing personalized, targeted marketing strategies at-scale, including:
- Problem 1: I don’t know how to determine my best marketing opportunities.
Proprietary Cox Automotive data and advanced data analysis capabilities identify, and segment customers based on key indicators of purchase intent.
- Problem 2: My campaigns and offers aren’t generating results.
Advanced automated marketing workflows determine communications based on customer behavior. Artificial intelligence and real-time inventory information inform automated creation and sending of tailored vehicle offers.
- Problem 3: My salespeople don’t know what marketing their customers have received.
Full integration with VinSolutions’ car dealer CRM gives salespeople full visibility into the marketing their customers have received and engaged with, directly in the customer record.
Automotive Marketing Platform works by using proprietary consumer data insights and advanced logic to enable dealers to automatically identify, target, and engage with consumers most likely to buy—before they submit a lead.
“One of the greatest strengths of Automotive Marketing Platform powered by VinSolutions is being able to target customers with the right message, at the right time—at the right moment when the customer is most likely to act and create opportunities for our stores,” said Justin Harmon, marketing director for Eide Automotive Group.
The Innovation Cup competition took place at the 2021 DrivingSales Executive Summit on October 11, 2021.
Learn more about how you can engage customers with personalized, automated marketing with Automotive Marketing Platform powered by VinSolutions.