Anticipation is a big part of auto sales. If you can predict the next big trends before your competition, you can make a lot of money selling cars. Similarly, there’s big value in anticipating your customers’ next moves. Unfortunately, many dealers take a wait-and-see approach with their customers—waiting for them to ask questions, make requests, present problems and show interest in a car.
By reaching out to your customers before they reach out to you (or worse, your competition), you can boost sales and bring in new customers. And if your technology can help you do this on a consistent basis, you have a formula for sustainable success. Connect Automotive Intelligence—a new artificial intelligence technology from VinSolutions—is giving dealers the tools to proactively predict their customers next moves and bring in new business.
Most dealerships have basic data about their customers stored in their CRM. This information is extremely valuable when it comes to providing a personalized buying experience for customers, but CRM data represents only part of the customer buying journey. Connect Automotive Intelligence gives dealers a clearer picture of their customers with data from across the buying journey, including from Connect CRM, Autotrader, Kelley Blue Book and Dealer.com. Together, Cox Automotive solutions touch 75% of vehicle transactions in North America, making this combination of data integrations an unparalleled resource.
We live in an age where data is abundant – which often also makes it overwhelming. Sure, your customers might visit Kelley Blue Book to research the value of a vehicle. They might also go to Autotrader to continue their research and compare pricing. But what does any of that mean to your sales approach?
It probably doesn’t mean much without artificial intelligence, but with this technology, it means better understanding of your customers. Connect Automotive Intelligence uses artificial intelligence to aggregate customer data points into meaningful, actionable and easy-to-understand insights – a task that would be virtually impossible to accomplish manually.
Connect Automotive Intelligence not only intelligently performs the otherwise tedious task of data aggregation, but it also helps dealers identify which customers are likely ready to buy – before those customers tell you they’re ready.
When you can anticipate that your customers are ready to buy, you can get out in front of their questions and concerns. You can narrow in on their specific interests and reach out to them before they reach out to you.
This isn’t smoke and mirrors. This technology provides real insights that lead to real sales results. In fact, consumers classified as “ready to buy” by Connect Automotive Intelligence were nearly 8.2 times more likely than the average consumer to make a purchase within 30 days. On top of that, for those consumers classified as “ready to buy” by Connect Automotive Intelligence, brand was predicted for 91% of sales and model was predicted for 51% of sales.
Intelligent anticipation is the key to success in auto sales. And intelligent integration is the key to anticipation. While other dealers wait and see, Connect Automotive Intelligence helps you proactively predict your customers next moves so that you can reach out to them and take charge of your own sales destiny.