Digital Sales

Allowing customers to take more ownership of the car buying process can make a dealership’s job a lot easier. Leverage these tips to create a seamless car-buying experience for customers, from online to in-person.

As you move away from traditional sign-and-drive sales strategies, consider implementing the following practical sales approaches that benefit the current state of the industry.

You can’t just flip a switch and expect your team to automatically carry out a brand-new digital sales plan. Before they can communicate effectively with your customers, you need to communicate effective practices to them.

As more customers shop for cars online, today’s technologies can help you collect a wealth of information about each shopper. But how do you train your team to separate the serious buyers from the passive browsers? With a little training, your dealership can separate itself from increasing competition for online customers.