3m Read Article Training Your Team: Use Technology and Meet New Digital Demands As the road to the sale takes a turn toward technology, it’s important for dealers to shift gears and start training their teams to drive efficient digital processes. Training (or retraining) your employees on your software is the first critical step to success in the new digital sales environment. Read More
5m Read Article Adapt to the New Selling Environment with Digital Retailing and Artificial Intelligence Chase Abbott, Vice President of Sales for VinSolutions and Dealer.com, recently joined the team at Dealer News Today to talk about how dealers are adapting to a changing landscape. Read More
1m Read Article How to Implement and Optimize a Digital Sales Experience Facilitating digital car sales is no longer a question of “if” or “when,” but “how.” Here are key action items for implementing and optimizing a digital sales experience. Read More
1m Read Article Better Data. Better Leads. Better Deals. When car shoppers search online, they leave behind a trail of valuable information about their intents. And with the right tools, your dealership can identify the power in those buying signals. Read More
1m Read Article How Dealers Like You Are Finding More Opportunities Even in the most competitive markets, opportunities to sell more cars are out there—if you know where to look. All sales start with a lead, but not all leads start with a submitted form. If you’re waiting for a customer to submit a form or call your store before you reach out to them, you might be Read More
4m Read Article Dealer Perspectives on Implementing Digital Sales In a recent discussion with Chase Abbott and Mark Vickery for CBT News, Jason Tropp, Director of Marketing and IT at Goodwin Motor Group, shared how his dealership has implemented digital retailing to adapt to changing customer expectations. Read More
5m Read Article Data-Driven Tips for Selling to Every Generation from Gen Z to Baby Boomers Every customer is different, but their age can tell you a lot about how they might prefer to approach buying a car. Since the start of the pandemic, some key generational differences have emerged in reasons for delaying vehicle purchases and adjusting vehicle price range. Being aware of these generational nuances is one way to get ahead in this tight market. Read More
1m Read Article Infographic: 3 Reasons Digital Car Buying Is Here to Stay While the circumstances that led to the rise of digital retailing won’t last forever, many of the changes to the car buying process are here to stay. Read the infographic below to learn why, and download The Dealer’s Guide to Implementing a Digital Sales Experience to learn key next steps for navigating the new reality. Read More
4m Read Article How to Identify the Best Sales Opportunities from Your Data The sheer volume of data available can be overwhelming. But with a few key tools and processes, you can find the best sales opportunities, without any manual data analysis. Read More
5m Read Article 5 Steps to Help You Invest in the Right Dealership CRM Ultimately, the right CRM will help transform a dealership’s business, especially at a time when it might need a boost. But investing in the right CRM is a big decision. You can mitigate the risk and reap the rewards by following these steps. Read More