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335617_Todays_customer_Blog_v1

Article

5 Keys of Marketing and Selling to Women

Women make 65% of new car purchases, yet dealerships often struggle to connect with women. Lori Wittman, General Manager of VinSolutions and Senior Vice President of Retail Dealer Solutions at Cox Automotive, recently shared her top tips for selling to women with Dealer Marketing Magazine. Read on for Lori’s insights on what women want when buying a vehicle.

Week2-DDCvA-vA

Article

The Proactive Approach to Inventory Management

In most dealerships, inventory management is a reactive process. Inventory becomes available, and dealers react by deciding whether that vehicle is a good choice for their lot. But with today’s shrinking margins and plateauing new car sales, today’s most successful dealers are leaving reactive inventory management behind. Learn how to take a PROactive approach at your dealership.

Marhofer_blog_v1cm

Case Study

Ron Marhofer Auto Group

The dealership management team at Ron Marhofer knew the sales group needed a more streamlined online-to-in-store process to deliver the best dealership experience to customers. At the same time, they needed better CRM software data to drive sales coaching opportunities and a clearer understanding of the dealership’s customers. With these must-haves in mind, the dealer group turned to VinSolutions Connect CRM. Upon implementing VinSolutions' CRM, the dealer group gained access to:

Download Case Study

396278_VIN_Website_download

Webinar

Improving Employee Retention Strategies to Increase Profitability

With average turnover rates as high as 67 percent for automotive retail salespeople, it isn't a secret that dealerships have a long way to go when it comes to talent retention management (TRM). In this webinar, Chase Abbott covers the importance of a TRM program and actionable next steps for implementing new retention strategies.

Watch The Webinar

Enterprise-Customer-Single-View

Article

It’s Time to Shift to a Single View

Today’s most successful dealers have transformed operations across their business see each customer as what they really are: one person. There are three major reasons for shifting your operations to be focused on a single view of the customer: data hygiene, streamlined workflow and customer connection quality.

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Article

A Proactive Approach to Creating and Converting Leads

Opportunities are dwindling in today's market, and dealers can't afford to wait for customers to call them up. The dealers who succeed in an environment like this are the ones who don’t wait for leads to identify themselves. They proactively dig into their data for behavioral cues, and use it to improve the shopping experience.

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Article

Make the Most of Automated Emails

Dealerships have more opportunities than ever to connect with customers through email thanks to technology like email automation and segmentation tools. But dealers often fall short of making the email connection meaningful. Here are three ways to make sure you never miss the mark of your automation emails.

396278_VIN_Website_download

Webinar

Connecting with Customers After the Close

Move from one-size-fits-non marketing to marketing that stays relevant throughout your customers' life-cycle. It's time to go beyond email blasts and learn how to deliver timely, relevant messages through the right channel. Watch our webinar, Connecting with Customers after the Close to learn how.

Watch The Webinar

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Article

The True Cost of Duplicate Data Entry

Many dealers understand that double entry of data is happening in their business. But most dealers fail to recognize the extent of the damage it is causing to their bottom line. With every additional data entry point comes an additional opportunity for error, and those errors are costly.

VIN23-0122_CRM-Assessment_eBook-Thumbnail_416x346_v2

Guide

How to Buy a Dealership CRM

The right software can mean the difference between getting results and making excuses. Download our guide to begin planning your road map to success.

Download The Guide

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