Resources

You can’t just flip a switch and expect your team to automatically carry out a brand-new digital sales plan. Before they can communicate effectively with your customers, you need to communicate effective practices to them.

As more customers shop for cars online, today’s technologies can help you collect a wealth of information about each shopper. But how do you train your team to separate the serious buyers from the passive browsers? With a little training, your dealership can separate itself from increasing competition for online customers.

Identifying and prioritizing customers who are ready to buy is the first crucial step toward achieving higher close rates and profits. Read the blog to learn how dealerships are using innovative tools to do this accurately and efficiently.