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halloween-vinsolutions-blog

Article

Is Your CRM Giving You Tricks or Treats?

We’re approaching Halloween, so we’re surrounded by all things spooky: gory masks, creepy decorations and bone-chilling movies. But for many dealerships, the scariest thing of all has nothing to do with Halloween: There could be lost profit opportunities hiding in your CRM. EEK!

445589_VIN_LoyalCustomers_Blog_v1cm

Article

Why Your Dealership’s Marketing Should Focus on Your Most Loyal Customers

With margins shrinking, dealerships need to get maximum value for their marketing dollars. You can use the information in your CRM to view your customer interaction records, but how do you decide which customers are the most valuable?

VinWorx-Dealer-Panel-Blog

Article

Ask the Dealers: Secrets to Maximizing Your CRM Usage

One of the highlights of VinWorx 2018, VinSolutions’ premier user summit, was the Connect CRM user panel. Dealers from across the country (and Canada!) took the stage to share their top CRM tips and tricks with other dealers in the audience.

435617_VIN_Think_Customer_Blog_v1cm

Article

Think Like A Customer to Communicate More Effectively

When you spend each day immersed in CRM processes and focused on data capture, you can sometimes lose sight of the fact that your primary job is to build relationships with the human beings who may want to buy from your dealership. Here are some things you can do to help you achieve better customer relationships.

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Article

3 Ways Best-in-Class Dealers Make the Most of Their CRM

Your dealership’s CRM has some obvious benefits for gathering customer information and making the sales process more streamlined. However, it’s not enough to just use the basic features and hope to close more sales and increase customer retention. Here are three key areas to investigate at your dealership to determine if your CRM is working as hard as it could be.

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Article

12 Reasons Your Dealership Should Have a Loyalty Program

Customer retention is more vital than ever, but many dealerships still focus more on gaining new customers than on getting more value out of the ones they already have. A great way to encourage retention is to create a formal loyalty program for your customers to join. Here are a few reasons it's worth your time.

335617_Todays_customer_Blog_v1

Article

5 Keys of Marketing and Selling to Women

Women make 65% of new car purchases, yet dealerships often struggle to connect with women. Lori Wittman, General Manager of VinSolutions and Senior Vice President of Retail Dealer Solutions at Cox Automotive, recently shared her top tips for selling to women with Dealer Marketing Magazine. Read on for Lori’s insights on what women want when buying a vehicle.

Week2-DDCvA-vA

Article

The Proactive Approach to Inventory Management

In most dealerships, inventory management is a reactive process. Inventory becomes available, and dealers react by deciding whether that vehicle is a good choice for their lot. But with today’s shrinking margins and plateauing new car sales, today’s most successful dealers are leaving reactive inventory management behind. Learn how to take a PROactive approach at your dealership.

Enterprise-Customer-Single-View

Article

It’s Time to Shift to a Single View

Today’s most successful dealers have transformed operations across their business see each customer as what they really are: one person. There are three major reasons for shifting your operations to be focused on a single view of the customer: data hygiene, streamlined workflow and customer connection quality.

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Article

A Proactive Approach to Creating and Converting Leads

Opportunities are dwindling in today's market, and dealers can't afford to wait for customers to call them up. The dealers who succeed in an environment like this are the ones who don’t wait for leads to identify themselves. They proactively dig into their data for behavioral cues, and use it to improve the shopping experience.

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