Tracy Noonan Fred
Vice President Operations CRM Sales & Service and Site Leader
A veteran of the automotive industry, Tracy Noonan Fred brings more than 25 years’ experience to her role as Vice President Operations CRM Sales & Service and Site Leader at VinSolutions and Xtime, where she leads a world-class team and oversees operational strategies and policies.
Known for her data-driven, people-centered approach to business and leadership, Tracy has gained a reputation for generating business results for both clients and our businesses, while growing and inspiring high-performing teams. She holds a B.A. in Economics from the University of Illinois, Urbana-Champaign. Her economics training, coupled with her automotive experience, drives her passion to help today’s dealers transform their businesses from the analog, ‘gut-driven’ past to the new digital reality.
She is among the industry’s growing number of women leading this digital transformation, and as such, is a sought-after speaker at industry events and contributor to automotive trade publications.
Tracy was recognized as a 2018 Women in Remarketing honoree by Auto Remarketing.