Mediocrity might work for some goods and services, but not for a dealership’s customer relationship management system. To determine if your CRM is “just ok,” ask yourself four t…
To understand how artificial intelligence can help your dealership, you should understand what artificial intelligence and other key related concepts mean.
Using customer information in your CRM, you can segment your customers based on common attributes and deliver more personalized, relevant marketing messages. Learn the importance of audience segmentat…
With unsettling science fiction as a backdrop, it’s easy to see people are businesses are wary of artificial intelligence. But with myths and fears about artificial intelligence come opportuniti…
Spring cleaning isn’t just for the storage shelves in your garage. Most dealership CRMs’ data, processes and training could use a good spring cleaning too.
Your dealership’s CRM has some obvious benefits for gathering customer information and making the sales process more streamlined. However, it’s not enough to just use the basic features an…
With margins shrinking, dealerships need to get maximum value for their marketing dollars. You can use the information in your CRM to view your customer interaction records, but how do you decide…
The dealership management team at Ron Marhofer knew the sales group needed a more streamlined online-to-in-store process to deliver the best dealership experience to customers. At the same time, they…
In most dealerships, inventory management is a reactive process. Inventory becomes available, and dealers react by deciding whether that vehicle is a good choice for their lot. But with today’s…
Today’s most successful dealers have transformed operations across their business see each customer as what they really are: one person. There are three major reasons for shifting your operation…
