Q&A with the CEO of Carter Myers Automotive

We sat down with Liza Borches, CEO and President of Carter Myers Automotive in Charlottesville, Virginia to talk about how using VinSolutions products over the last four years has shaped her business.

Hear how Carter Myers Automotive have used Connect CRM to improve customer experience and increase the dealership’s closing rate.

Watch the Video

Liza explains how Connect CRM and other VinSolutions tools have helped her 13 dealerships maintain a high growth mode and achieve some incredible efficiencies, including:

  • Decrease in average days to close from 3.5 to 1.7
  • 10% growth in service labor sales
  • Decrease in average response time from 15 minutes to under 6 minutes
  • Increase in closing rate from 25% to 55%

Read our Dealership Performance white paper to learn more about how to improve your CRM utilization or contact us at 877-786-6134.