Email is an easy way to reach your existing and potential customers. It’s also an important part of an omnichannel customer engagement strategy. Companies that engage with their customers consistently across multiple channels retain 89% of their customers, while companies that don’t do this retain only 33%.*

*Source: Aberdeen Group

Call recording enables your team to uncover valuable insights needed to deliver a better customer experience.

Text messaging is more effective than email. In fact, people are four times more likely to respond to a text than an email.* Plus, it’s way easier than a phone call!

*Source: Learning Hub

Messaging apps are becoming increasingly popular, and consumers expect to be able to communicate with businesses via messaging apps, particularly Facebook.

Virtual assistant software that sends automated responses allows buyers to get answers to their questions even when a salesperson isn’t available.

Automated personalized offers such as one-to-one vehicle replacement offers can work really well because they reference a buyer’s previous interaction. As it turns out, 79% of consumers are only likely to engage with an offer that’s personalized.*

*Source: Marketo

You might have a general sense of your shoppers' vehicle preferences. But if a shopper you've never met walks into your dealership today, would you know the exact make and model they're most likely to purchase? With the right CRM capabilities, you would.

You might have an idea of shoppers' purchase readiness. But imagine if your CRM had insights into every car shopper once they submit a lead, providing you with all their online shopping behavior. If your CRM used artificial intelligence to monitor online shopping behavior, you would always know who's ready to buy, which vehicle they're interested in, and even if there's a potential trade-in opportunity.

Your CRM probably keeps a record of interactions with shoppers, but does it indicate a low or high level of engagement? This added insight would help your team prioritize their daily tasks and follow-ups.

Your team members might make notes about customer sentiment regarding your dealership. But does your CRM analyze every communication, helping you understand how each customer feels about your business so you can address or fix negative sentiments? Today's technology can help you improve customer satisfaction in this way.

The most advanced CRM solutions use artificial intelligence and first-party shopper data to provide consumer insights that can make a real difference on your bottom line. Imagine knowing each shopper's vehicle preferences (down to the make and model), purchase readiness and level of satisfaction with your dealership. Today's technology makes it possible.