AI-DRIVEN, PERSONALIZED
MARKETING

AUTOMOTIVE MARKETING PLATFORM

Using Cox Automotive’s deep native customer data platform (CDP), Automotive Marketing Platform unifies and enriches your dealership data with our proprietary shopper data.

Activate personalized marketing automation using exclusive insights from shopper activity across Kelley Blue Book, Autotrader and Dealer.com websites.

Increased Sales

Dealers see an average of nearly 10X

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See how our software enhances your dealership with a 1:1 strategy discussion.

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Featured
Benefits

Activate dynamic, AI-powered automated campaigns across multiple channels using real-time consumer data and insights from the Cox Automotive native CDP.

FEATURES

PREDICTIVE INSIGHTS FROM 7 OUT OF 10 SHOPPERS

Automatically identify opportunities using real-time buying signals from 82 million unique visitors each month.

AI-POWERED SEGMENTATIONS, PERSONALIZED CAMPAIGNS

Audiences are automatically updated with the latest consumer data to ensure the most compelling message.

FROM SHOPPING BEHAVIOR TO AUTOMATED OFFERS

Send customers personalized offers that include key insights based on their unique online shopping behavior, such as price and vehicle of interest.

ROI AT A GLANCE

Track customer engagement with campaigns, see how messaging is performing, and ensure leads receive follow-up.

A 360° VIEW OF EACH CUSTOMER  

Customer activity and history are combined into an updated, accurate customer profile in VinSolutionsCRM.

Multi-Channel Marketing  

Create a holistic strategy to reach customers with personalized offers across multiple channels including email, text messaging, and direct mail.

Opportunity List

Prioritize outreach for each campaign based on shopping behavior, sales and service history, and ownership data.

Marketing Account Manager

Execute your marketing plan with the support and guidance of an experienced automotive marketing specialist.

Let’s TALK

AVAILABLE ADD-ONS

+ Add-on
Direct mail
Use promotional print in combination with electronic channels to extend your dealership’s reach to a targeted audience.

Amplify your marketing

Automotive Marketing Platform activates your data intelligently to deliver more personalized campaigns that drive higher engagement.

MAXIMIZE SERVICE REVENUE

Leverage Automotive Marketing Platform to create Service Marketing Campaigns that target sold vehicles, inactive service customers, appointment reminders, and pinpoint desirable vehicle acquisitions from the service drive.

SEVEN OUT OF TEN IN-MARKET SHOPPERS

Target in-market shoppers—before they even submit a lead—with Cox Automotive proprietary data, consumer online shopping behavior insights, and trade-in insights.

ONE SOURCE OF TRUTH

Unify your customer data with VinSolutions and elevate your engagement. By consolidating exclusive Cox Automotive data with your dealership CRM data, you can ensure a seamless and comprehensive understanding of your audience.

THE RIGHT AUDIENCE FOR YOUR OFFER

Using your CRM data and real-time predictive shopper insights, Automotive Marketing Platform creates intelligent audience segments and makes your targeted messaging more effective.

PERSONALIZED MESSAGES AT SCALE

Harness the power of data and AI for more personalized marketing campaigns that hit the mark. Deliver enticing, relevant offers including general and 1:1 Automated Offers, enhancing the effectiveness and accuracy of your marketing strategy.

MARKETING EXPERTISE & OPTIMIZATION

Maximize the impact of your marketing with the help of an experienced automotive marketing expert, who provides ongoing support and strategic direction for your campaigns.

STAY TOP OF MIND

Connect with customers through their preferred means of communication—email, text message, direct mail, or Facebook Messenger—to personalize their experience.

PROVEN DEALERSHIP SOLUTIONS

As a VinSolutions user, you’ll join the thousands of dealers across North America who use our industry-leading CRM and other sales tools to form stronger relationships with shoppers that drive revenue.

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DRIVE HIGHER ENGAGEMENT

^{Source: Based on analysis of customers receiving messages from Automotive Marketing Platform from August 2022 to August 2023, analysis performed August 2023}