90% of customers prefer a unique, personalized car-buying journey.*
Your relationship with potential customers starts the moment they reach out to your dealership – whether they call you, email you or tweet at you. Are you making connections count? Or floundering in your follow-ups? Impersonal processes and disconnected tools may be pushing your leads away and discouraging them from visiting your store.
The typical web-enabled car shopper spends 60% of their car buying time online, so it’s important for your dealership to know what your customer has been doing online and acknowledge that research. With the right tools, you can communicate with your customers about meaningful topics, such as vehicles they’ve been browsing online and equity standing, that will drive traffic and increase sales.
*Source: Cox Automotive Future of Digital Retail Study