2 in 3 dealers are concerned about increasing the efficiency of their sales process.*
One of your salespeople still writes down every customer’s information on a sticky note and often “forgets” to transfer it to the CRM. Another one has a suspiciously high close rate because he only puts the most likely prospects in the CRM. A third apparently has superpowers based on how many customer call tasks she closed within five minutes this morning.
If it’s not in the CRM it didn’t happen, and if you’re allowing exceptions like these, you’re losing money.
Your CRM can’t help you if it’s not being used – or used properly. Training, accountability processes and mobile tools can make all the difference.
*Source: Cox Automotive, Connected Retail Operations Research, July 2018