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Create loyal customers

Want to boost profits? Keep customers coming back.  

46% of buyers will buy again if they like a dealership’s sales and service experience.* 

It costs an estimated seven times more to acquire a new customer than it costs to retain a current customer. If you’re dealership isn’t set up with processes and tools that build customer relationships, you’re losing money.   

First impressions are vital to making people want to return to your dealership, which is especially important in this age of the empowered customer. Your customers expect you to acknowledge the research they did before they arrived and proceed from there. They don’t want to have to keep repeating information that they’ve already provided. Today’s buyers want to have a choice between online and in-store for various buying activities, and they want a personalized and engaging experience.   

To keep your customers coming back for more, it’s important to focus on increasing customer satisfaction with every dealership interaction and targeting your communications to meet their needs. 

*Source: Autotrader, Decisions, Decisions: What Drives Shopping Choices for Vehicle Re-Purchasers?

Our Performance Manager has really been a partner to our company.

Liza Borches CEO and President, Carter Myers Automotive Read more

Related Resources

12 Reasons Your Dealership Should Have a Loyalty Program
Article
By Celeste Lindell

Customer retention is more vital than ever, but many dealerships still focus more on gaining new customers than on getting more value out of the ones they already have. A great way to encourage retention is to create a formal loyalty program for your customers to join. Here are a few reasons it's worth your time. 

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How the Best Dealers Stay Top-of Mind
White Paper
By None

It's easier and cheaper to sell to current customers. Learn how to use loyalty programs to boost customer retention and stay top-of-mind. Download the white paper to begin developing your loyalty program today. 

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Improve Customer Retention with Loyalty Programs
Webinar
By Brian Schmid

Go beyond coupons — build lifetime customer value with instant gratification, progressive rewards and personalization. Watch our webinar to learn how to build a loyalty program that creates advocates for your dealership and increases lifetime customer value. 

Learn More
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