Vehicle Valuation and Market Pricing

Keep Prices Competitive and Margins High

The Challenge: In an era of shrinking margins and growing customer knowledge, dealers can focus on simply turning high volumes of inventory to maximize overall profits. Managing inventory without an integrated pricing and appraisal strategy, however, can leave money on the table, cars on the lot and customers looking elsewhere.

How We Solve It: Connect Vehicle Valuations and Connect Market Pricing combine third-party market data with real-time pricing data from your market to tell dealers what customers demand from the market, helping dealerships appraise smartly and price competitively to optimize margins.

Better Together

Don't settle for a genetic car appraisal app. Work smarter on pricing and appraisal strategy with real-time integrations across the Cox Automotive family of solutions. With data from Autotrader, dealers get the customer-focused insights that will drive success at the dealership.

Learn More

Request a Demo

What Makes Us Different?

Appraisals with Buyers in Mind

Improve your stocking strategy by using customer data in Connect CRM . Know which customers are looking for a vehicle like the one you’re appraising before you ever make an offer, and compare your dealership’s sales history with that specific make and model to produce an appraisal value that will lead to a quick turnaround sale.

Attention-Grabbing Pricing

Our vehicle valuation tool uses pricing data from your market and available rates and incentives, which are integrated into Connect Market Pricing, to price your inventory at rates your customers won’t be able to ignore — without sacrificing your margins.

Powerful Data Integrations

Harness the power of Autotrader data through the fully integrated Connect Market Pricing, which allows you to understand how dealers in your area are pricing vehicles similar to those in your inventory.

Product Features

Understand the big picture

View valuations alongside active lead information and historical sales performance to make more strategic appraisals and help close more profitable deals.

Decide with data

Make informed decisions using data from third-party subscriptions such as Kelley Blue Book, NADA, Galves and Black Book and real-time customer wish lists – all viewable in Connect Vehicle Valuations.

Capture vehicle info from any device

Capture all vehicle information needed to make smart stocking decisions using Connect Mobile, which integrates with Connect Vehicle Valuations and enables you to use the camera on your mobile phone to quickly and accurately capture vehicle information.

Related Content

Guide

Better Together: Cox Automotive Integrations

Today's dealers are tired of dealing with duplicate lead data entry, delivering undesirable customer experiences and hitting inefficient software road blocks in accessing their own data. As part of Cox Automotive, we work with our sister companies to create software solutions so you can work faster and more efficiently. Download our Cox Automotive Integrations guide to learn more.

Download the Guide

Article

Ditch the Purple Gorilla: Create a Dealership for Today’s Customer

The average customer only spends 21 percent of the process with the dealer they buy the car from. Is your dealership set up to be proactive and make the most of that 21 percent of customers’ time? Or are you stuck in old processes built for old customer shopping patterns?

Article

Give Your CRM Good Data for More Profitable Customer Connections

One constant message we send to our customers is that your CRM is only as good as the data entered in it. The way data is captured, managed and utilized in the CRM is the key to customer acquisition and retention. So, why aren’t dealers focusing on utilizing their CRMs to generate more business from your known customer base?

Ready to drive more traffic to your store and close more deals? Request a demo