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Type: Article
As customers complete more of their car buying journey online, the potential benefits of artificial intelligence to dealerships are significant. Learn how implementing the right AI solution can increase sales, boost productivity and improve the customer experience.
In most cases, poor utilization of the CRM and the resulting poor data quality are the underlying reason why many dealerships do not realize their true potential. With 2019 just around the corner, it will be critical for dealerships to take a closer look at how their staff are utilizing the CRM.
The CRM only works as well as the people using it. And to get your people to use the CRM, you have to implement the right processes that will allow them to do their best work. Every dealership is different, so every process should be different, but there are a couple of common mistakes we often see dealers make that are worth keeping in mind as you develop your processes.
Employee engagement in a remote or socially distant environment is no different than engaging them at any other time. It’s about building upon four key competencies.
As businesses and communities begin to reopen, a lot of questions about the best way to move forward are likely to arise for your dealership. Learn more about the virtual training and education resources we’re providing to help you answer those questions.
With nine out of 10 consumers interested in communicating with businesses via text messaging, many dealerships are using texts as a way to quickly and easily connect with customers. Learn more about these dealers’ success stories.
The signs of an underutilized or underperforming CRM include poor email communication, poor lead management and poor campaign management. Find out whether your CRM is delivering for your dealership.
Dealerships are taking a good first step in generating leads and sales when they decide to invest in a CRM. However, just like any tool, a CRM is only as effective as the user behind it. Every dealership is different, but there are a couple of key indicators that can alert you that something may be amiss in your processes.