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Dealership Resources

Webinars, white papers, guides and more on achieving dealership success.

Type: Article

5 Keys of Marketing and Selling to Women
Article
By Celeste Lindell

Women make 65% of new car purchases, yet dealerships often struggle to connect with women. Lori Wittman, General Manager of VinSolutions and Senior Vice President of Retail Dealer Solutions at Cox Automotive, recently shared her top tips for selling to women with Dealer Marketing Magazine. Read on for Lori’s insights on what women want when buying a vehicle.

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Trust the Process: Improve Your CRM Processes for Long-Term Success
Article
By Mark Vickery

Dealers need to recognize that process changes that may seem painful in the short term are critical to long-term success.To make the most of their CRM and drive success, dealers must not only trust their existing processes, but also recognize when it’s time to revisit those processes. Then they must fully commit to trusting those new processes. Learn how to improve your CRM processes for long-term success. 

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Add Sparkle to Your Customer Interactions This Fourth of July Weekend
Article
By Celeste Lindell

With Independence Day falling on a Wednesday this year, many car buyers will be using the extra-long weekend to shop Fourth of July deals. Whether your sales numbers skyrocket or fizzle out can depend on the kind of customer service experience you provide for those shoppers. Here are some tips to help ensure that you give customers an experience they’ll ooh and ahh about.

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VinSolutions is a Champion of Business!
Article
By Caroline Murray

We’re excited to share that VinSolutions was one of 15 companies honored as Champions of Business by the Kansas City Business Journal, a distinction given to Kansas City companies that are innovators in their fields, have strong financial performance and give back to their communities. 

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Sean Garrett Named CFO of the Year Honoree
Article
By Celeste Lindell

Our very own Sean Garrett has been named a 2018 CFO of the Year honoree by the Kansas City Business Journal! He is among 16 Kansas City area honorees being recognized for outstanding performance in their roles as corporate financial stewards for public, private and nonprofit companies. We caught up with Sean to find out what this honor means to him and more.

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A Proactive Approach to Creating and Converting Leads
Article
By Mo Zahabi

Opportunities are dwindling in today's market, and dealers can't afford to wait for customers to call them up. The dealers who succeed in an environment like this are the ones who don’t wait for leads to identify themselves. They proactively dig into their data for behavioral cues, and use it to improve the shopping experience.

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Decrease Marketing Volume to Increase Sales
Article
By Mo Zahabi

When creating dealership marketing campaigns, it is easy to fall into the trap of sending all your emails to all your customers. You’ve already spent the time and money to develop the email, and it doesn’t cost you anymore to send it out to a few more customers, so why not?

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See you at NADA!
Article
By Caroline Murray

NADA 2018 is just a few weeks away! We are so excited to connect with dealers at our booth in the Cox Automotive village and show off the new products that will help your dealership make every connection count. Here are a few highlights of the new products and features you’ll be able to experience at the VinSolutions booth this year.

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