Webinars, white papers, guides and more on achieving dealership success.
Dealerships are taking a good first step in generating leads and sales when they decide to invest in a CRM. However, just like any tool, a CRM is only as effective as the user behind it. Every dealership is different, but there are a couple of key indicators that can alert you that something may be amiss in your processes.
Customer expectations for the car shopping process are changing rapidly. VinSolutions Senior Director of Sales and Product Consulting Mo Zahabi and Joe Overby of Auto Remarketing caught up to chat about these expectations and how technology can help dealers meet them. Read on for highlights from their conversation.
Digital Dealer is only a few days away! The VinSolutions team is all packed up and ready to head to Las Vegas for the conference, which will be attended by an estimated 1,500 dealers from around the country. We’re excited to connect with those of you who will be attending! Check out our top tips for making the most of the experience.
I’ve been in the automotive business for years, on both the retail and software sides, so I know that choosing dealership software is a big decision. But if you can help customers buy the right car, you’ve got what it takes to buy the right dealership software. This six-step plan will put you on the right path to buying the perfect dealership software.
As customer expectations have changed, it has become more critical than ever for customer experience to always be top of mind for dealers. In today’s marketplace, that experience goes beyond the four walls of your dealership. It starts online. Learn how you can connect the digital and brick-and-mortor experiences for your customers.
With nearly three-fourths of auto dealers today using a CRM system, it’s clear that dealerships understand the benefits that a CRM can bring their business. But understanding the possibilities of a CRM is only the first step. Your people have to actually use it. Learn a few key elements of a training program that often predict if a dealership team will utilize their CRM to its full potential.
The auto industry is blessed with an abundance of data that can help us do our jobs better. But there are too many situations where that data is not used effectively – and customers’ expectations aren’t met, leads are missed and sales are lost. As an industry, we’re currently falling short in giving customers a great experience. But if we use the data we have to personalize the customer experience, sales and retention will improve.
It’s an ugly truth in our industry – customers don’t like the car-buying process. According to a 2015 Autotrader Car Buyer of the Future Study, less than 1 percent of consumers like the current process. But there’s good news: dealers can greatly improve the car-buying process by simply making the most of the tools like VinSolutions Connect CRM that are already at their disposal.