Webinars, white papers, guides and more on achieving dealership success.
It’s an all too familiar story. A dealer realizes his sales staff needs a CRM. He decides on a CRM system, signs on the dotted line, and hands over the money to the CRM vendor. And then—crickets. Learn how to empower your employees to embrace the CRM and improve outcomes for your dealership.
The average customer only spends 21 percent of the process with the dealer they buy the car from. Is your dealership set up to be proactive and make the most of that 21 percent of customers’ time? Or are you stuck in old processes built for old customer shopping patterns?
Most dealers know that service is a huge revenue generator. On average, according to NADA, fixed ops gross profits contribute up to nearly half ofa dealership’s gross profit. And yet,most dealers are missing the mark when it comes to capturing service business and retaining customers.
Today’s most successful dealers aren’t waiting for a crisis to strike before making changes at their dealership. They are proactively creating opportunities to improve operations, sales and customer service. These successful dealers aren’t waiting to Go Pro, and they are starting the shift with culture.
The CRM only works as well as the people using it. And to get your people to use the CRM, you have to implement the right processes that will allow them to do their best work. Every dealership is different, so every process should be different, but there are a couple of common mistakes we often see dealers make that are worth keeping in mind as you develop your processes.
Today, more than one in three workers are millennials, and by 2025, millennials will make up 75% of the workforce. As digital natives and self-starters, millennial employees are primed to embrace your dealership’s CRM and technology solutions. But you have to provide the training first. Learn more about the value of training for millennials.
As consumers continue to become more educated about their purchases, vehicles included, they also continue to become more aware of how they are being marketed to. Not just any email with their name in the greeting is going to grab their attention. To catch their eye, you have to give your customers and potential customers what they want.
We sat down with Liza Borches, CEO and President of Carter Myers Automotive in Charlottesville, Virginia to talk about how using VinSolutions products over the last four years has shaped her business. Learn how Connect CRM and other VinSolutions tools have helped.