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Dealership Resources

Webinars, white papers, guides and more on achieving dealership success.

Type: Article

How to Get the Most Out of Customer Data by Using the Personal Touch
Article
By Mo Zahabi

The auto industry is blessed with an abundance of data that can help us do our jobs better. But there are too many situations where that data is not used effectively – and customers’ expectations aren’t met, leads are missed and sales are lost. As an industry, we’re currently falling short in giving customers a great experience. But if we use the data we have to personalize the customer experience, sales and retention will improve.

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Face – and Defeat – the Ugly Truth with the CRM
Article
By Mark Vickery

It’s an ugly truth in our industry – customers don’t like the car-buying process. According to a 2015 Autotrader Car Buyer of the Future Study, less than 1 percent of consumers like the current process. But there’s good news: dealers can greatly improve the car-buying process by simply making the most of the tools like VinSolutions Connect CRM that are already at their disposal.

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Are You Making a Top 5 CRM Mistake
Article
By Mark Vickery

Many times, dealers are disappointed in their customer relationship management system. Despite investment in a CRM, many dealers still don’t hit the numbers they wanted or see the operational improvements they expected. In many cases, users are making one or more of these basic CRM mistakes at their dealership.

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How Data Mining Creates Resale Opportunities With Existing Customers
Article
By Mo Zahabi

With auto sales volume slowing, many dealers are wondering how to acquire enough new customers to stay profitable. But dealers already have a gold mine of sales opportunities at their fingertips: their existing customers. Even if winning new customers becomes more difficult, there are more sales opportunities already in your database than you might think.

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Give Your CRM Good Data for More Profitable Customer Connections
Article
By Mark Vickery

One constant message we send to our customers is that your CRM is only as good as the data entered in it. The way data is captured, managed and utilized in the CRM is the key to customer acquisition and retention. So, why aren’t dealers focusing on utilizing their CRMs to generate more business from your known customer base?

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Accountability: Who’s Doing What?
Article
By Mark Vickery

Ahhhh. Leadership. Accountability. Both are concepts we are all too familiar with. Can you have one without the other? I don’t think so. Leadership is many things, and many books have been written on the topic, but I’m going to ask you to zero in on one aspect: accountability.

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Spotlight on Employee Success: Trainer John Evans
Article
By Caroline Murray

At the foundation of the success of our business, and our clients’ businesses, is the success our team members. Our team is made up professionals with unique experiences in and perspectives on the automotive industry, and we think our team members have insights to share that we can all learn from. This week, we’re celebrating John Evans, who will be retiring from his role as a VinSolutions corporate trainer at the end of the month.

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Congrats, Vin Team Members of the Year!
Article
By Caroline Murray

Earlier this month, VinSolutions hosted its annual All Hands meeting, a company-wide gathering to celebrate the previous year’s success and rally behind the vision for the future. We caught up with this year’s Team Members of the Year to hear more about their year and what this recognition means to them.

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