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Dealership Resources

Webinars, white papers, guides and more on achieving dealership success.

Type: Article

Are Your Customers Feeling the Love?
Article
By Mark Vickery

Whether you think Valentine’s Day is the most romantic holiday of the year or an elaborate scheme by greeting card companies, it is upon us. We spend this time of year showing our loved ones we care, but is your dealership doing the same for your customers? Here’s a few key areas to keep in mind when evaluating your customer communications.

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Are You Giving Your Customers the Empty Cart Experience?
Article
By Caroline Murray

This situation is happening to car shoppers at all kinds of dealerships – except these shoppers don’t find out their cart is empty until they arrive on your showroom floor. With a few basic steps, however, you can give your customers the shopping experience they expect – making them happier and your dealership more profitable.

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Read the Signs Your Customers are Ready to Buy
Article
By Mo Zahabi

One of the best ways to ensure your dealership continues to capture business is by anticipating customer needs – not waiting on customers to make the first move. Dealership software platforms are a treasure trove of data. But many dealers aren’t sure how to harness the powerful insights at their fingertips – and ultimately drive sales and retention.

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Meeting Demands in the Age of the Customer
Article
By Mo Zahabi

One in three Americans would rather go to the DMV, do their taxes or sit in the middle airplane seat than go through the process of buying a car. In today's post-peak market, dealerships must adjust to the current business cycle: The Age of the Customer. Here’s a quick checklist to see if your dealership’s customer experience is up to the expectations of shoppers in the Age of the Customer.

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New Year, Same Customers: Improving Retention in 2018
Article
By Mark Vickery

Many of us embrace the new year as a symbol of a clean slate in our personal lives, as a chance to start fresh. But if you’re starting from a “clean slate” at your dealership this new year, you’re likely missing out on big opportunities for customer retention, sales and improved profitability. Here are a few tips for improving customer retention and starting out the new year strong.  

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Hire Introverts to Increase Sales
Article
By Mo Zahabi

I’ve never had the traits of an extrovert that so many dealers consider critical to sales success, and time and time again my approach was met with skepticism. And yet, in my time at dealerships, I was consistently one of the top performing salespeople. Many dealers are missing top talent by failing to look outside the box when hiring sales teams. 

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CRM Training to Win
Article
By Chase Abbott

It’s an all too familiar story. A dealer realizes his sales staff needs a CRM. He decides on a CRM system, signs on the dotted line, and hands over the money to the CRM vendor. And then—crickets. Learn how to empower your employees to embrace the CRM and improve outcomes for your dealership. 

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Ditch the Purple Gorilla: Create a Dealership for Today’s Customer
Article
By Chase Abbott

The average customer only spends 21 percent of the process with the dealer they buy the car from. Is your dealership set up to be proactive and make the most of that 21 percent of customers’ time? Or are you stuck in old processes built for old customer shopping patterns?

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