Register today for our annual user summit, VinWorx 2019! — Fort Worth, TX October 07–09
Webinars, white papers, guides and more on achieving dealership success.
Whether you think Valentine’s Day is the most romantic holiday of the year or an elaborate scheme by greeting card companies, it is upon us. We spend this time of year showing our loved ones we care, but is your dealership doing the same for your customers? Here’s a few key areas to keep in mind when evaluating your customer communications.
This situation is happening to car shoppers at all kinds of dealerships – except these shoppers don’t find out their cart is empty until they arrive on your showroom floor. With a few basic steps, however, you can give your customers the shopping experience they expect – making them happier and your dealership more profitable.
One of the best ways to ensure your dealership continues to capture business is by anticipating customer needs – not waiting on customers to make the first move. Dealership software platforms are a treasure trove of data. But many dealers aren’t sure how to harness the powerful insights at their fingertips – and ultimately drive sales and retention.
One in three Americans would rather go to the DMV, do their taxes or sit in the middle airplane seat than go through the process of buying a car. In today's post-peak market, dealerships must adjust to the current business cycle: The Age of the Customer. Here’s a quick checklist to see if your dealership’s customer experience is up to the expectations of shoppers in the Age of the Customer.
Many of us embrace the new year as a symbol of a clean slate in our personal lives, as a chance to start fresh. But if you’re starting from a “clean slate” at your dealership this new year, you’re likely missing out on big opportunities for customer retention, sales and improved profitability. Here are a few tips for improving customer retention and starting out the new year strong.
I’ve never had the traits of an extrovert that so many dealers consider critical to sales success, and time and time again my approach was met with skepticism. And yet, in my time at dealerships, I was consistently one of the top performing salespeople. Many dealers are missing top talent by failing to look outside the box when hiring sales teams.
It’s an all too familiar story. A dealer realizes his sales staff needs a CRM. He decides on a CRM system, signs on the dotted line, and hands over the money to the CRM vendor. And then—crickets. Learn how to empower your employees to embrace the CRM and improve outcomes for your dealership.
The average customer only spends 21 percent of the process with the dealer they buy the car from. Is your dealership set up to be proactive and make the most of that 21 percent of customers’ time? Or are you stuck in old processes built for old customer shopping patterns?