VinSolutions - Dealership CRM Resources & Insights

Topic: Marketing — Make connections that count with these tips for effective dealership marketing, including best practices in email marketing, data mining

Article

Think Like A Customer to Communicate More Effectively

When you spend each day immersed in CRM processes and focused on data capture, you can sometimes lose sight of the fact that your primary job is to build relationships with the human beings who may wa…

Article

Four Types of Customer Retention Offers

Personalized. Customized. Targeted. These are key attributes of marketing campaigns that drive customer retention. And creating personalized, customized and targeted campaigns is a more attainable goa…

Article

12 Reasons Your Dealership Should Have a Loyalty Program

Customer retention is more vital than ever, but many dealerships still focus more on gaining new customers than on getting more value out of the ones they already have. A great way to encourage retent…

Article

5 Keys of Marketing and Selling to Women

Women make 65% of new car purchases, yet dealerships often struggle to connect with women. Lori Wittman, General Manager of VinSolutions and Senior Vice President of Retail Dealer Solutions at Co…

Article

A Proactive Approach to Creating and Converting Leads

Opportunities are dwindling in today's market, and dealers can't afford to wait for customers to call them up. The dealers who succeed in an environment like this are the ones who don’…

Article

Increase Marketing ROI with Nurture Campaigns

Every dealership is different, and there’s no magic wand for creating good marketing. But there are two areas that you should be taking advantage of to make the most of your marketing time and m…

Article

Make the Most of Automated Emails

Dealerships have more opportunities than ever to connect with customers through email thanks to technology like email automation and segmentation tools. But dealers often fall short of making the emai…

Webinar

Connecting with Customers After the Close

Move from one-size-fits-non marketing to marketing that stays relevant throughout your customers' life-cycle. It's time to go beyond email blasts and learn how to deliver timely, relevant mess…

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Webinar

Improve Customer Retention with Loyalty Programs

Go beyond coupons — build lifetime customer value with instant gratification, progressive rewards and personalization. Watch our webinar to learn how to build a loyalty program that creates advo…

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Dealership Resources

Think Like A Customer to Communicate More Effectively

Four Types of Customer Retention Offers

12 Reasons Your Dealership Should Have a Loyalty Program

5 Keys of Marketing and Selling to Women

A Proactive Approach to Creating and Converting Leads

Increase Marketing ROI with Nurture Campaigns

Make the Most of Automated Emails

Connecting with Customers After the Close

Improve Customer Retention with Loyalty Programs

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