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Dealership Resources

Webinars, white papers, guides and more on achieving dealership success.

Topic: Customer Experience — From marketing personalization to process connectivity, learn from our auto retail experts on how to create a car-buying experience that builds customer loyalty.

Making the CRM the Hub of All Customer Communications
Article
By Chase Abbott

To provide customers with the experience they want, the CRM has to be the hub of all customer communications. Only tracking emails or checking the box that you made a phone call won’t cut it.

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What Artificial Intelligence Can (and Can’t) Do for Your Dealership
Article
By Mo Zahabi

While Hollywood’s interpretations of artificial intelligence are entertaining to watch, they have left some misconceptions about the technology as it finds its way to dealerships. What can artificial intelligence deliver? What’s the reality and what’s the hype? Read on for more info on what AI can and can’t do.

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Is Your Text Messaging Strategy Meeting Customer Expectations?
Article
By Mark Vickery

Texting can dramatically change the way dealerships engage with customers. With the right strategy and the right technology, texting can help improve communications and customer interactions.

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Spotlight on Employees: Innovation Challenge Winner Alex Tate
Article
By Caroline Murray

Innovation runs deep at VinSolutions. We caught up with VinSolutions UX manager Alex Tate, winner of a recent Cox Automotive-wide innovation challenge, to talk about the importance of innovation to our dealer clients, to our company and to him.

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Give your customers a shopping experience they can celebrate
Article
By Mark Vickery

The Fourth of July holiday is a great time to shop for cars, and customers are on the lookout for a dealership that can offer a superior shopping experience. Learn how you can give your customers what they want in a car buying experience.

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Podcast: Connecting the Online and In-store Shopping Experiences
Article
By Caroline Murray

With the right strategies and tools, dealers can bridge the gap between the online and in-store shopping experiences and provide the personalized, cohesive shopping experience customer crave.  

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Make the Most of Automated Emails
Article
By Brian Schmid

Dealerships have more opportunities than ever to connect with customers through email thanks to technology like email automation and segmentation tools. But dealers often fall short of making the email connection meaningful. Here are three ways to make sure you never miss the mark of your automation emails.

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Almost Everyone Texts Today. How About Your Dealership?
Article
By Mark Vickery

Your customers are busy. They don’t want to have to read lengthy emails or take voice phone calls from your dealership when they could be receiving and sending convenient text messages instead.

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