Topic: CRM Utilization — A CRM will only help your dealership if you actually use it. Get actionable insights from our experienced team of experts on how to make the most of this sophisticated tool – and improve your ROI.
Article

3 Quick Ways to Collect More Customer Data

For your CRM to help you make more sales, your dealership must consistently collect valid customer data. Every piece of information you collect about a customer is objectively valuable because it…
Case Study

Ron Marhofer Auto Group

The dealership management team at Ron Marhofer knew the sales group needed a more streamlined online-to-in-store process to deliver the best dealership experience to customers. At the same time, they…
Article

It’s Time to Shift to a Single View

Today’s most successful dealers have transformed operations across their business see each customer as what they really are: one person. There are three major reasons for shifting your operation…
Article

Are Your Customers Feeling the Love?

Whether you think Valentine’s Day is the most romantic holiday of the year or an elaborate scheme by greeting card companies, it is upon us. We spend this time of year showing our loved ones we…