Dealership Resources

Nearly three-quarters of dealers are interested in adopting AI at some point, but the benefits for dealerships aren’t always clear. Here are five key ways dealerships that adopt AI can expect their business and bottom line to change (for the better).

Every dealership’s challenges and opportunities are unique, and the way they are addressed should be unique too. Before you implement a new software solution, it can be helpful to understand how other dealerships have been using the tool. 

We live in a world full of technological widgets. There are as many “solutions” out there as there are potential challenges, and not all of them are created equally. In automotive retail and other industries, many of these solutions deliver up fancy-looking bells and whistles that lack meaningful insights. So many technology solutions today make the path to action unclear. 

Mohawk Honda has built a successful dealership over the past 100 years with the core philosophy of providing a great customer experience. But with business growth and the need to manage an abundance of customer data, providing a positive buying experience has understandably become more challenging.

Keep up with changing industry and customer trends with these three New Year’s resolutions: 1) be ready for the arrival of artificial intelligence in automotive retail, 2) leverage big data to better understand your customers, and 3) utilize your technology to its fullest to get a leg up on your competition.

While a lot with the industry has changed, the need to cater to customers to sell cars has remained a common denominator for dealership success. Technology can help dealers overcome today’s unique market challenges, and even accommodate selling with more precision and success than ever before in auto retail history.

Connect Mobile’s new features and more intuitive user experience are putting the power of Connect CRM in the palms of salespeople’s hands to deliver a more streamlined sales experience for customers, managers and salespeople.

Serra Honda Grandville was able to build on their culture of customer service with a CRM that supports their vision for a great customer experience. Learn more about their positive results using Connect CRM.