Dealership Resources

For your CRM to help you make more sales, your dealership must consistently collect valid customer data. Every piece of information you collect about a customer is objectively valuable because it will help you contact them with opportunities and be more informed about their specific needs when you do.

One of the highlights of VinWorx 2018, VinSolutions’ premier user summit, was the Connect CRM user panel. Dealers from across the country (and Canada!) took the stage to share their top CRM tips and tricks with other dealers in the audience.

What happens when your salespeople have had time to get to know your CRM, but the improvements aren’t materializing or are less dramatic than you’d hoped? Assuming your staff is using the CRM as well as they can in accordance with the processes you’ve set up, the problem might be with the CRM itself.

We live in an age where technology provides dealerships with an immense amount of data about what customers want—but only if they read their buying signals correctly. The most successful dealers are indeed the proactive ones. For dealerships that use their CRMs religiously and enforce the process, all customer data that is needed to be successful is available in the tool. Learn how to convert on the three customer buying signals.

How do today's most successful dealers stay ahead? They measure their performance on a monthly basis, and manage their teams accordingly. Research done by VinSolutions indicates five specific metrics make dealers win more customers and close more deals. And you can measure all of them in your CRM. Download our free, printable guide to see how you stack up against best-in-class dealers. 

Dealers can learn to close deals more efficiently by targeting new and repeat business while personalizing the customer experience. Watch the webinar to learn how to maximize your CRM and improve the car buying experience. 

Your dealership’s CRM has some obvious benefits for gathering customer information and making the sales process more streamlined. However, it’s not enough to just use the basic features and hope to close more sales and increase customer retention. Here are three key areas to investigate at your dealership to determine if your CRM is working as hard as it could be.

The management team at Ron Marhofer knew the group needed a more streamlined online-to-in-store process to deliver the best customer experience, and better CRM data to drive coaching opportunities and clearer understanding of their customers. Download the case study to learn how VinSolutions Connect CRM elevated the customer experience and helped drive sales.