Dealership Resources

Most dealership software platforms capture customer data in some way, but the sheer volume of data available can be overwhelming for a lot of dealers. But with a few key tools and processes, you can find the best sales opportunities, without any manual data analysis. 

Ultimately, the right CRM will help transform a dealership’s business, especially at a time when it might need a boost. But investing in the right CRM is a big decision. You can mitigate the risk and reap the rewards by following these steps.

Now more than ever, a streamlined workflow is key to the success of digital sales, and integrations between your dealership CRM and digital retailing solutions are critical. Here are three ways these integrated tools can enhance your digital sales process, improve the customer experience, and boost results.

Many dealers understand that double entry of data is happening in their business. But most dealers fail to recognize the extent of the damage it is causing to their bottom line. With every additional data entry point comes an additional opportunity for error, and those errors are costly.

As browse vehicles online, they leave behind valuable information about their interests and intents. Without the right tools, your dealership can’t see customers’ buying signals, which means you may be losing customers to your competition.

With Labor Day in the rearview, your dealership is likely saying farewell to long, summer days and ready to take on the next big challenge. Yet, as 2020 rounds the corner and heads into the final stretch, many dealers are looking at nearly empty lots and (still) low foot traffic on the sales floor. 

Finding the right CRM to help you manage your customer relationships requires some research. To get the most out of your CRM investment, get to know your customers communication preferences, your new CRM provider and your unique business needs.

As customers complete more of their car buying journey online, the potential benefits of artificial intelligence to dealerships are significant. Learn how implementing the right AI solution can increase sales, boost productivity and improve the customer experience.