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Dealership Resources

Webinars, white papers, guides and more on achieving dealership success.

Topic: CRM Utilization — A CRM will only help your dealership if you actually use it. Get actionable insights from our experienced team of experts on how to make the most of this sophisticated tool – and improve your ROI.

Case Study
Helena Motors

The motto of Montana’s Helena Motors is “the way it ought to be.” This belief guides every customer interaction, and treating customers right has been the basis for much of their success.  However, the group was ready to take its customer experience to the next level. It wanted a technology solution to help streamline and track interactions with potential and current customers to personalize the buying journey, as well as increase efficiency. These needs
led Helena Motors to look for a new CRM provider.

Download the Case Study
Article
Webinar: Unleash Your CRM Secret Weapon
By Caroline Murray

If your dealership is still trying to make the most of your CRM, join our very own Mark Vickery, Senior Director of Performance Management at VinSolutions, for a free webinar on how to do just that.   

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Article
Is Your CRM Giving You Tricks or Treats?
By Mark Vickery

We’re approaching Halloween, so we’re surrounded by all things spooky: gory masks, creepy decorations and bone-chilling movies. But for many dealerships, the scariest thing of all has nothing to do with Halloween: There could be lost profit opportunities hiding in your CRM. EEK! 

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Article
3 Quick Ways to Collect More Customer Data
By Celeste Lindell

For your CRM to help you make more sales, your dealership must consistently collect valid customer data. Every piece of information you collect about a customer is objectively valuable because it will help you contact them with opportunities and be more informed about their specific needs when you do.

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Article
Ask the Dealers: Secrets to Maximizing Your CRM Usage
By Celeste Lindell

One of the highlights of VinWorx 2018, VinSolutions’ premier user summit, was the Connect CRM user panel. Dealers from across the country (and Canada!) took the stage to share their top CRM tips and tricks with other dealers in the audience.

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Article
Is It Time to Reevaluate Your Dealership’s CRM?
By Mark Vickery

What happens when your salespeople have had time to get to know your CRM, but the improvements aren’t materializing or are less dramatic than you’d hoped? Assuming your staff is using the CRM as well as they can in accordance with the processes you’ve set up, the problem might be with the CRM itself.

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Article
How To Convert on the 3 Customer Buying Signals
By Mo Zahabi

We live in an age where technology provides dealerships with an immense amount of data about what customers want—but only if they read their buying signals correctly. The most successful dealers are indeed the proactive ones. For dealerships that use their CRMs religiously and enforce the process, all customer data that is needed to be successful is available in the tool. Learn how to convert on the three customer buying signals.

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Guide
Building Better Connections

How do today's most successful dealers stay ahead? They measure their performance on a monthly basis, and manage their teams accordingly. Research done by VinSolutions indicates five specific metrics make dealers win more customers and close more deals. And you can measure all of them in your CRM. Download our free, printable guide to see how you stack up against best-in-class dealers. 

Download the Guide
Ready to drive more traffic to your store and close more deals? Request a demo