Dealership Resources

Serra Honda Grandville built a successful dealership based on the fundamentals of good old-fashioned communication (like greeting every customer at the door) and working hard to develop and maintain healthy customer relationships. 

The dealership management team at Ron Marhofer knew the sales group needed a more streamlined online-to-in-store process to deliver the best dealership experience to customers. At the same time, they needed better CRM software data to drive sales coaching opportunities and a clearer understanding of the dealership’s customers. With these must-haves in mind, the dealer group turned to VinSolutions Connect CRM. Upon implementing VinSolutions' CRM, the dealer group gained access to:

In most dealerships, inventory management is a reactive process. Inventory becomes available, and dealers react by deciding whether that vehicle is a good choice for their lot. But with today’s shrinking margins and plateauing new car sales, today’s most successful dealers are leaving reactive inventory management behind. Learn how to take a PROactive approach at your dealership. 

We live in an age where technology provides dealerships with an immense amount of data about what customers want—but only if they read their buying signals correctly. The most successful dealers are indeed the proactive ones. For dealerships that use their CRMs religiously and enforce the process, all customer data that is needed to be successful is available in the tool. Learn how to convert on the three customer buying signals.

VinWorx is the industry’s largest CRM user summit. Learn all about this year’s event, why you should attend and how VinWorx can help you and your team unleash CRM superpowers.

At many auto dealerships, a game of Telephone is being played – with customer data. When customer data is entered and get re-entered into dealer software platform after dealer software platform, the transformation of information is often just as dramatic as that phrase in Telephone. But the results you get are far less funny.

Artificial intelligence is being called the next giant leap forward in auto retail. And savvy dealers are paying attention to the technology trends to implement these four artificial intelligence applications.

Mediocrity might work for some goods and services, but not for a dealership’s customer relationship management system. To determine if your CRM is “just ok,” ask yourself four tough questions about your dealership technology.