>
Request a Demo

Dealership Resources

Webinars, white papers, guides and more on achieving dealership success.

Article
Four Types of Customer Retention Offers
By Celeste Lindell

Personalized. Customized. Targeted. These are key attributes of marketing campaigns that drive customer retention. And creating personalized, customized and targeted campaigns is a more attainable goal than you might think if you have the right tools – and know how to use them correctly.

Read More
Guide
Building Better Connections

How do today's most successful dealers stay ahead? They measure their performance on a monthly basis, and manage their teams accordingly. Research done by VinSolutions indicates five specific metrics make dealers win more customers and close more deals. And you can measure all of them in your CRM. Download our free, printable guide to see how you stack up against best-in-class dealers. 

Download the Guide
Webinar
How the CRM Improves Customer Experience
By Mark Vickery

Dealers can learn to close deals more efficiently by targeting new and repeat business while personalizing the customer experience. Watch the webinar to learn how to maximize your CRM and improve the car buying experience. 

Watch the Webinar
Article
3 Ways Best-in-Class Dealers Make the Most of Their CRM
By Celeste Lindell

Your dealership’s CRM has some obvious benefits for gathering customer information and making the sales process more streamlined. However, it’s not enough to just use the basic features and hope to close more sales and increase customer retention. Here are three key areas to investigate at your dealership to determine if your CRM is working as hard as it could be.

Read More
Case Study
Ron Marhofer Auto Group

The management team at Ron Marhofer knew the group needed a more streamlined online-to-in-store process to deliver the best customer experience, and better CRM data to drive coaching opportunities and clearer understanding of their customers. Download the case study to learn how VinSolutions Connect CRM elevated the customer experience and helped drive sales.

Download the Case Study
Article
5 Keys of Marketing and Selling to Women
By Celeste Lindell

Women make 65% of new car purchases, yet dealerships often struggle to connect with women. Lori Wittman, General Manager of VinSolutions and Senior Vice President of Retail Dealer Solutions at Cox Automotive, recently shared her top tips for selling to women with Dealer Marketing Magazine. Read on for Lori’s insights on what women want when buying a vehicle.

Read More
Article
Trust the Process: Improve Your CRM Processes for Long-Term Success
By Mark Vickery

Dealers need to recognize that process changes that may seem painful in the short term are critical to long-term success.To make the most of their CRM and drive success, dealers must not only trust their existing processes, but also recognize when it’s time to revisit those processes. Then they must fully commit to trusting those new processes. Learn how to improve your CRM processes for long-term success. 

Read More
Article
The Proactive Approach to Inventory Management
By Mo Zahabi

In most dealerships, inventory management is a reactive process. Inventory becomes available, and dealers react by deciding whether that vehicle is a good choice for their lot. But with today’s shrinking margins and plateauing new car sales, today’s most successful dealers are leaving reactive inventory management behind. Learn how to take a PROactive approach at your dealership. 

Read More
Ready to drive more traffic to your store and close more deals? Request a demo