Dealership Resources

Artificial intelligence was one of the hot topics at Digital Dealer 26. With this technology now becoming reality, dealership staff are trying to sort out what artificial intelligence will mean for their jobs, businesses and the broader auto retail market.

To provide customers with the experience they want, the CRM has to be the hub of all customer communications. Only tracking emails or checking the box that you made a phone call won’t cut it.

To understand how artificial intelligence can help your dealership, you should understand what artificial intelligence and other key related concepts mean.

Improving dealership culture and employee retention creates an opportunity not only to reduce costs, but also to improve the customer experience – which will ultimately drive more sales. Learn more in this podcast featuring Chase Abbott.

The signs of an underutilized or underperforming CRM include poor email communication, poor lead management and poor campaign management. Find out whether your CRM is delivering for your dealership.

Artificial intelligence might be the next leap forward in auto sales. But until dealerships learn exactly how it can improve business, it’s just another industry buzzword. Learn what automotive software veterans, Mo Zahabi and Chase Abbott, think about how artificial intelligence can improve customer experience and employee morale at your dealership.

With unsettling science fiction as a backdrop, it’s easy to see people are businesses are wary of artificial intelligence. But with myths and fears about artificial intelligence come opportunities for those dealerships willing to discover the truth.

While Hollywood’s interpretations of artificial intelligence are entertaining to watch, they have left some misconceptions about the technology as it finds its way to dealerships. What can artificial intelligence deliver? What’s the reality and what’s the hype? Read on for more info on what AI can and can’t do.