Dealership Resources

With Labor Day in the rearview, your dealership is likely saying farewell to long, summer days and ready to take on the next big challenge. Yet, as 2020 rounds the corner and heads into the final stretch, many dealers are looking at nearly empty lots and (still) low foot traffic on the sales floor. 

Dealers have done a great job transforming their sales model from the traditional, in-person environment to a fully immersive, digital retail experience in an extremely short amount of time. Savvy dealers lead the way in reimagining retail automotive with a total transformation of new initiatives for their sales teams, even launching new technologies for the entire business virtually along the way. In short, it’s been one heck of a year!

Finding the right CRM to help you manage your customer relationships requires some research. To get the most out of your CRM investment, get to know your customers communication preferences, your new CRM provider and your unique business needs.

With all the news out there these days, it’s easy to miss must-read articles. So we’ve curated some of the best stories from the past couple of weeks – ones featuring our team members! Check out the interesting insights in the news from the VinSolutions team.

Thanks to advances in artificial intelligence (AI), dealers can now use customer data to improve the car sales process. In this white paper, you’ll learn how AI can help your dealership personalize product offerings, uncover buying signals, improve customer satisfaction, and streamline the buying process. 

With the help of VinSolutions Connect CRM, Mohawk Honda has been able to provide a positive, personalized buying experience for each customer, despite the challenges that come with a growing business and an abundance of customer data.

As customers complete more of their car buying journey online, the potential benefits of artificial intelligence to dealerships are significant. Learn how implementing the right AI solution can increase sales, boost productivity and improve the customer experience. 

In most cases, poor utilization of the CRM and the resulting poor data quality are the underlying reason why many dealerships do not realize their true potential. With 2019 just around the corner, it will be critical for dealerships to take a closer look at how their staff are utilizing the CRM.