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Dealership Resources

Webinars, white papers, guides and more on achieving dealership success.

Give the People What They Want
Article
By Caroline Murray

As consumers continue to become more educated about their purchases, vehicles included, they also continue to become more aware of how they are being marketed to. Not just any email with their name in the greeting is going to grab their attention. To catch their eye, you have to give your customers and potential customers what they want.

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Q&A with the CEO of Carter Myers Automotive
Article
By Caroline Murray

We sat down with Liza Borches, CEO and President of Carter Myers Automotive in Charlottesville, Virginia to talk about how using VinSolutions products over the last four years has shaped her business. Learn how Connect CRM and other VinSolutions tools have helped.

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Meeting the Expectations of Today’s Customers
Article
By Caroline Murray

Customer expectations for the car shopping process are changing rapidly. VinSolutions Senior Director of Sales and Product Consulting Mo Zahabi and Joe Overby of Auto Remarketing caught up to chat about these expectations and how technology can help dealers meet them. Read on for highlights from their conversation.

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Digital Dealer Attendees, Up Your Conference ROI
Article
By Caroline Murray

Digital Dealer is only a few days away! The VinSolutions team is all packed up and ready to head to Las Vegas for the conference, which will be attended by an estimated 1,500 dealers from around the country. We’re excited to connect with those of you who will be attending! Check out our top tips for making the most of the experience. 

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6 Steps to Buying the Perfect Dealership Software
Article
By Chase Abbott

I’ve been in the automotive business for years, on both the retail and software sides, so I know that choosing dealership software is a big decision. But if you can help customers buy the right car, you’ve got what it takes to buy the right dealership software. This six-step plan will put you on the right path to buying the perfect dealership software. 

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Physical + Digital = Great Customer Experience
Article
By Mo Zahabi

As customer expectations have changed, it has become more critical than ever for customer experience to always be top of mind for dealers. In today’s marketplace, that experience goes beyond the four walls of your dealership. It starts online. Learn how you can connect the digital and brick-and-mortor experiences for your customers. 

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Is Your CRM Training Setting You Up for Success and Retention?
Article
By Caroline Murray

With nearly three-fourths of auto dealers today using a CRM system, it’s clear that dealerships understand the benefits that a CRM can bring their business. But understanding the possibilities of a CRM is only the first step. Your people have to actually use it. Learn a few key elements of a training program that often predict if a dealership team will utilize their CRM to its full potential. 

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How to Get the Most Out of Customer Data by Using the Personal Touch
Article
By Mo Zahabi

The auto industry is blessed with an abundance of data that can help us do our jobs better. But there are too many situations where that data is not used effectively – and customers’ expectations aren’t met, leads are missed and sales are lost. As an industry, we’re currently falling short in giving customers a great experience. But if we use the data we have to personalize the customer experience, sales and retention will improve.

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