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Dealership Resources

Webinars, white papers, guides and more on achieving dealership success.

Cementing the Service Relationship
Article
By Mark Vickery

Most dealers know that service is a huge revenue generator. On average, according to NADA, fixed ops gross profits contribute up to nearly half ofa dealership’s gross profit. And yet,most dealers are missing the mark when it comes to capturing service business and retaining customers.

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The ROI of a Proactive Dealership Culture
Article
By Chase Abbott

Today’s most successful dealers aren’t waiting for a crisis to strike before making changes at their dealership. They are proactively creating opportunities to improve operations, sales and customer service. These successful dealers aren’t waiting to Go Pro, and they are starting the shift with culture.

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Are You Making a Common CRM Process Mistake?
Article
By Mark Vickery

The CRM only works as well as the people using it. And to get your people to use the CRM, you have to implement the right processes that will allow them to do their best work. Every dealership is different, so every process should be different, but there are a couple of common mistakes we often see dealers make that are worth keeping in mind as you develop your processes.

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Investing in a Generation of Learners
Article
By Chase Abbott

Today, more than one in three workers are millennials, and by 2025, millennials will make up 75% of the workforce. As digital natives and self-starters, millennial employees are primed to embrace your dealership’s CRM and technology solutions. But you have to provide the training first. Learn more about the value of training for millennials.

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Give the People What They Want
Article
By Caroline Murray

As consumers continue to become more educated about their purchases, vehicles included, they also continue to become more aware of how they are being marketed to. Not just any email with their name in the greeting is going to grab their attention. To catch their eye, you have to give your customers and potential customers what they want.

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Q&A with the CEO of Carter Myers Automotive
Article
By Caroline Murray

We sat down with Liza Borches, CEO and President of Carter Myers Automotive in Charlottesville, Virginia to talk about how using VinSolutions products over the last four years has shaped her business. Learn how Connect CRM and other VinSolutions tools have helped.

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Spotting the Red Flags in Your CRM
Article

Dealerships are taking a good first step in generating leads and sales when they decide to invest in a CRM. However, just like any tool, a CRM is only as effective as the user behind it. Every dealership is different, but there are a couple of key indicators that can alert you that something may be amiss in your processes.

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Meeting the Expectations of Today’s Customers
Article
By Caroline Murray

Customer expectations for the car shopping process are changing rapidly. VinSolutions Senior Director of Sales and Product Consulting Mo Zahabi and Joe Overby of Auto Remarketing caught up to chat about these expectations and how technology can help dealers meet them. Read on for highlights from their conversation.

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