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Dealership Resources

Webinars, white papers, guides and more on achieving dealership success.

Are You Giving Your Customers the Empty Cart Experience?
Article
By Caroline Murray

This situation is happening to car shoppers at all kinds of dealerships – except these shoppers don’t find out their cart is empty until they arrive on your showroom floor. With a few basic steps, however, you can give your customers the shopping experience they expect – making them happier and your dealership more profitable.

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Read the Signs Your Customers are Ready to Buy
Article
By Mo Zahabi

One of the best ways to ensure your dealership continues to capture business is by anticipating customer needs – not waiting on customers to make the first move. Dealership software platforms are a treasure trove of data. But many dealers aren’t sure how to harness the powerful insights at their fingertips – and ultimately drive sales and retention.

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New Year, Same Customers: Improving Retention in 2018
Article
By Mark Vickery

Many of us embrace the new year as a symbol of a clean slate in our personal lives, as a chance to start fresh. But if you’re starting from a “clean slate” at your dealership this new year, you’re likely missing out on big opportunities for customer retention, sales and improved profitability. Here are a few tips for improving customer retention and starting out the new year strong.  

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CRM Training to Win
Article
By Chase Abbott

It’s an all too familiar story. A dealer realizes his sales staff needs a CRM. He decides on a CRM system, signs on the dotted line, and hands over the money to the CRM vendor. And then—crickets. Learn how to empower your employees to embrace the CRM and improve outcomes for your dealership. 

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Ditch the Purple Gorilla: Create a Dealership for Today’s Customer
Article
By Chase Abbott

The average customer only spends 21 percent of the process with the dealer they buy the car from. Is your dealership set up to be proactive and make the most of that 21 percent of customers’ time? Or are you stuck in old processes built for old customer shopping patterns?

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Cementing the Service Relationship
Article
By Mark Vickery

Most dealers know that service is a huge revenue generator. On average, according to NADA, fixed ops gross profits contribute up to nearly half ofa dealership’s gross profit. And yet,most dealers are missing the mark when it comes to capturing service business and retaining customers.

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The ROI of a Proactive Dealership Culture
Article
By Chase Abbott

Today’s most successful dealers aren’t waiting for a crisis to strike before making changes at their dealership. They are proactively creating opportunities to improve operations, sales and customer service. These successful dealers aren’t waiting to Go Pro, and they are starting the shift with culture.

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Are You Making a Common CRM Process Mistake?
Article
By Mark Vickery

The CRM only works as well as the people using it. And to get your people to use the CRM, you have to implement the right processes that will allow them to do their best work. Every dealership is different, so every process should be different, but there are a couple of common mistakes we often see dealers make that are worth keeping in mind as you develop your processes.

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