Webinars, white papers, guides and more on achieving dealership success.
We’re coming off of a few great years, so you might not feel it yet, but vehicle sales are trending downward and profit margins already have begun to compress. It’s just the cyclical nature of the automotive industry. Follow this simple formula for success to relieve the pressure before it can build.
Many times, dealers are disappointed in their customer relationship management system. Despite investment in a CRM, many dealers still don’t hit the numbers they wanted or see the operational improvements they expected. In many cases, users are making one or more of these basic CRM mistakes at their dealership.
With auto sales volume slowing, many dealers are wondering how to acquire enough new customers to stay profitable. But dealers already have a gold mine of sales opportunities at their fingertips: their existing customers. Even if winning new customers becomes more difficult, there are more sales opportunities already in your database than you might think.
One constant message we send to our customers is that your CRM is only as good as the data entered in it. The way data is captured, managed and utilized in the CRM is the key to customer acquisition and retention. So, why aren’t dealers focusing on utilizing their CRMs to generate more business from your known customer base?
Ahhhh. Leadership. Accountability. Both are concepts we are all too familiar with. Can you have one without the other? I don’t think so. Leadership is many things, and many books have been written on the topic, but I’m going to ask you to zero in on one aspect: accountability.
At the foundation of the success of our business, and our clients’ businesses, is the success our team members. Our team is made up professionals with unique experiences in and perspectives on the automotive industry, and we think our team members have insights to share that we can all learn from. This week, we’re celebrating John Evans, who will be retiring from his role as a VinSolutions corporate trainer at the end of the month.
Earlier this month, VinSolutions hosted its annual All Hands meeting, a company-wide gathering to celebrate the previous year’s success and rally behind the vision for the future. We caught up with this year’s Team Members of the Year to hear more about their year and what this recognition means to them.
Data double entry can be ghost-like. Many dealers understand it is haunting their business; maybe your software platforms aren’t integrated or your processes aren’t quite right. But many dealers fail to recognize how double entry is wreaking havoc on all areas of their business: their processes, their culture and their customers. Take these three steps and you’ll be on your way to escaping death by double entry.