Thanks to recent advances in artificial intelligence (AI) technology, dealers can now use customer data to improve the car sales process. AI gives dealers key insights into individual customer interests to better personalize the buying experience and to build a larger sales funnel. But because AI is relatively new to automotive retail, there is much to learn from other retail industries that have been successfully using this technology for several years.
In this white paper, you’ll learn how retailers in a variety of industries are using AI to:
- Personalize product offerings
- Uncover buying signals
- Improve customer satisfaction
- Streamline the shopping and buying process