Topic: Customer Experience — From marketing personalization to process connectivity, learn from our auto retail experts on how to create a car-buying experience that builds customer loyalty.
Article

5 Keys of Marketing and Selling to Women

Women make 65% of new car purchases, yet dealerships often struggle to connect with women. Lori Wittman, General Manager of VinSolutions and Senior Vice President of Retail Dealer Solutions at Co…
Case Study

Ron Marhofer Auto Group

The dealership management team at Ron Marhofer knew the sales group needed a more streamlined online-to-in-store process to deliver the best dealership experience to customers. At the same time, they…
Article

It’s Time to Shift to a Single View

Today’s most successful dealers have transformed operations across their business see each customer as what they really are: one person. There are three major reasons for shifting your operation…