Earlier this summer, VinSolutions joined its Kansas City-based partner companies Xtime and Dealer.com to participate in Cox Automotive’s Drive Away Hunger campaign. For the campaign, Cox Automot…
What happens when your salespeople have had time to get to know your CRM, but the improvements aren’t materializing or are less dramatic than you’d hoped? Assuming your staff is using the…
With all the news out there these days, it’s easy to miss must-read articles. So we’ve curated some of the best stories from the past couple of weeks – ones featuring our team member…
We all know that margins are shrinking for dealerships and that it’s a trend that is likely to continue. With that in mind, it’s important to look for ways to preserve your dealership…
Your dealership’s CRM has some obvious benefits for gathering customer information and making the sales process more streamlined. However, it’s not enough to just use the basic features an…
Personalized. Customized. Targeted. These are key attributes of marketing campaigns that drive customer retention. And creating personalized, customized and targeted campaigns is a more attainable goa…
Customer retention is more vital than ever, but many dealerships still focus more on gaining new customers than on getting more value out of the ones they already have. A great way to encourage retent…
With Independence Day falling on a Wednesday this year, many car buyers will be using the extra-long weekend to shop Fourth of July deals. Whether your sales numbers skyrocket or fizzle out can depend…
Women make 65% of new car purchases, yet dealerships often struggle to connect with women. Lori Wittman, General Manager of VinSolutions and Senior Vice President of Retail Dealer Solutions at Co…