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The #1 Thing to Look for in a New CRM

If you’re in the market for a new CRM for your dealership, you’re likely really in the market to improve efficiency, productivity and profitability. But with so many different bells and whistles offered by the automotive retail industry’s many software providers, how do you determine which CRM features will drive success in your dealership?  

If there’s one thing that determines a CRM’s success or failure in a dealership, it is utilization. If your team isn’t using the CRM correctly (or at all), the fancy technology features won’t do much to drive success. That is why the #1 thing to look for in a CRM isn’t a software feature – it is Performance Management.  

Achieving high CRM utilization is easier said than done, and you shouldn’t be expected to go at it alone. VinSolutions Performance Managers, who are automotive retail experts, stand alongside you at every step of your CRM journey and provide guidance on how to best use Connect CRM to meet the needs of your dealership and your customers.  

Hear more about VinSolutions’ approach to Performance Management from Mark Vickery, Senior Director of Performance Management, in the video below, and download the eBook to learn more about how this unique offering can boost your dealership’s CRM utilization.   

Download the guide, The #1 Thing to Look for in Your New CRM, to learn more.

Caroline Murray

Marketing Manager

Caroline Murray is a marketing manager for VinSolutions and Dealertrack and author/curator of the VinSolutions blog. In her role, Caroline manages campaign content development, thought leadership and public relations for the two brands. Before joining Cox Automotive in 2017, Caroline held a number of roles with global public relations agency FleishmanHillard, where she specialized in business-to-business communications. Caroline has a bachelor's degree from the University of Alabama and a master's degree from the University of Missouri.

Connect with Caroline Murray on Linkedin or shoot them a note.

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