If you’re in the market for a new CRM for your dealership, you’re likely really in the market to improve efficiency, productivity and profitability. But with so many different bells and whistles offered by the automotive retail industry’s many software providers, how do you determine which CRM features will drive success in your dealership?
If there’s one thing that determines a CRM’s success or failure in a dealership, it is utilization. If your team isn’t using the CRM correctly (or at all), the fancy technology features won’t do much to drive success. That is why the #1 thing to look for in a CRM isn’t a software feature – it is Performance Management.
Achieving high CRM utilization is easier said than done, and you shouldn’t be expected to go at it alone. VinSolutions Performance Managers, who are automotive retail experts, stand alongside you at every step of your CRM journey and provide guidance on how to best use Connect CRM to meet the needs of your dealership and your customers.
Hear more about VinSolutions’ approach to Performance Management from Mark Vickery, Senior Director of Performance Management, in the video below, and download the eBook to learn more about how this unique offering can boost your dealership’s CRM utilization.