Request a Demo
Article

What can artificial intelligence do for your dealership?

There has been a lot of hype surrounding artificial intelligence in recent years. And rightly so. Some experts say artificial intelligence is the next leap forward in the retail industry. But until dealerships understand exactly how it can benefit their businesses, artificial intelligence is just a buzzword. Automotive software veterans Mo Zahabi and Chase Abbott recently sat down to discuss how artificial intelligence can add value to dealerships now and in the future.

A Better Work Experience for Employees

Dealership sales employees spend a lot of their time doing redundant tasks that take them away from customers. These tasks also lead to low employee morale over time as they become more menial and repetitious. Mo Zahabi, senior director of product consulting at VinSolutions, says that artificial intelligence helps take some of tedium out of the equation for employees.

Artificial intelligence can streamline many of these tasks, making a salesperson’s job much more enjoyable. Chase Abbott, vice president of sales at VinSolutions, says that artificial intelligence tools are specifically designed to make life easier for dealership employees, including providing them with “every arrow in the quiver they need to win a car deal.”

A Better Buying Experience for Customers

Dealerships are often left guessing what customers want and the best ways to deliver a personalized car buying experience. Now, artificial intelligence allows dealerships to gain valuable insights into what customer buying preferences. “Artificial intelligence us the path to deliver the best customer experience possible,” Mo said.

Chase believes that early artificial intelligence adopters will be among those that benefit most from the technology. “Artificial intelligence will provide early-adopting dealers with leverage points to gain market share,” he said. “And then ultimately, with this type of technology providing a great experience, these dealers will retain that market share going forward and ultimately conquest new customers away from their competition.” Chase added that artificial intelligence has the potential to provide so much relevant information to customers, specifically tailored to their individual tastes, those customers sometimes think it is a coincidence. “It’s not a coincidence,” he concluded. “It’s just technology.”

To learn more about how artificial intelligence can benefit your business, watch the full video interview.

See more Resources on CRM Utilization

Caroline Murray

Marketing Manager

Caroline Murray is a marketing manager for VinSolutions and Dealertrack and author/curator of the VinSolutions blog. In her role, Caroline manages campaign content development, thought leadership and public relations for the two brands. Before joining Cox Automotive in 2017, Caroline held a number of roles with global public relations agency FleishmanHillard, where she specialized in business-to-business communications. Caroline has a bachelor's degree from the University of Alabama and a master's degree from the University of Missouri.

Connect with Caroline Murray on Linkedin or shoot them a note.

Related Content

Artificial Intelligence Becomes Reality and Other Takeaways from Digital Dealer
Article
Artificial intelligence was one of the hot topics at Digital Dealer 26. With this technology now becoming reality, dealership staff are trying to sort out what artificial intelligence will mean for their jobs, businesses and the broader auto retail market.
Read More
Understand the Terms behind the Tech: Key AI Phrases 
Article
To understand how artificial intelligence can help your dealership, you should understand what artificial intelligence and other key related concepts mean.
Read More
Webinar: Demystify AI – How Artificial Intelligence Can Enhance Your Dealership
Article
In next week’s webinar, Mo Zahabi, senior director of product consulting for VinSolutions and data enthusiast, will explain what artificial intelligence is and how it can be implemented in dealerships today. Join us on May 7!  
Read More
Ready to drive more traffic to your store and close more deals? Request a demo