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Customer Success Stories: Helena Motors

Helena Motors, a two-store dealership group in Montana, was built on its customer-centric values. The group’s motto, “the way it ought to be,” had driven success for the group for several years, but they were ready to elevate the customer experience to the next level.  

A core component of improving the customer experience for Helena Motors was switching to a more comprehensive CRM. The dealership team knew they needed a technology solution that would help build better customer relationships by personalizing the buying journey, tracking interactions and streamlining workflow.  

After a review of several dealership CRM providers, Helena Motors found the solutions they were looking for – and more – in VinSolutions Connect CRM. After implementing Connect CRM, Helena Motors achieved a closing ratio double the industry standard and began selling approximately 175 new and used vehicles each month.*  

To learn more about why Helena Motors chose Connect CRM and how VinSolutions’ suite of solutions helped the dealer group grow, watch the video and download the case study.  

*Helena Motors, 2018. Results may vary 


Caroline Murray

Marketing Manager

Caroline Murray is a marketing manager for VinSolutions and Dealertrack and author/curator of the VinSolutions blog. In her role, Caroline manages campaign content development, thought leadership and public relations for the two brands. Before joining Cox Automotive in 2017, Caroline held a number of roles with global public relations agency FleishmanHillard, where she specialized in business-to-business communications. Caroline has a bachelor's degree from the University of Alabama and a master's degree from the University of Missouri.

Connect with Caroline Murray on Linkedin or shoot them a note.

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