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Podcast: Meeting Customers’ Expectations in a Digital Era

90% of consumers want a unique car buying experience, according to research from Cox Automotive. While most dealerships have the data they need to provide that personalized experience, many dealerships aren’t equipped with the tools they need to turn data into actionable insights.  

Manually digging through data in order to come to actionable conclusions is an arduous task. When you have a CRM with artificial intelligence capabilities, however, data analysis is automated. Artificial intelligence-enabled tools free up staff to what they do best – build customer relationships.  

Listen to this podcast by Lori Wittman, senior vice president of Dealer Software Solutions for Cox Automotive, to learn more about how the right tools can help you meet customer expectations in today’s digital age.  

This podcast originally appeared on AutoSuccess.  

See more Resources on Customer Experience

Caroline Murray

Marketing Manager

Caroline Murray is a marketing manager for VinSolutions and Dealertrack and author/curator of the VinSolutions blog. In her role, Caroline manages campaign content development, thought leadership and public relations for the two brands. Before joining Cox Automotive in 2017, Caroline held a number of roles with global public relations agency FleishmanHillard, where she specialized in business-to-business communications. Caroline has a bachelor's degree from the University of Alabama and a master's degree from the University of Missouri.

Connect with Caroline Murray on Linkedin or shoot them a note.

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