{"id":2324,"date":"2020-03-05T14:47:11","date_gmt":"2020-03-05T14:47:11","guid":{"rendered":"https:\/\/www.vinsolutions.com\/choose\/?page_id=2324"},"modified":"2024-05-08T05:51:00","modified_gmt":"2024-05-08T10:51:00","slug":"does-your-crm-help-you-take-action","status":"publish","type":"page","link":"https:\/\/www.vinsolutions.com\/choose\/ai-myths\/does-your-crm-help-you-take-action\/","title":{"rendered":"Does Your CRM Help You Take Action?"},"content":{"rendered":"\t\t
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Does Your CRM Help You Take Action? <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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By<\/i>\u00a0Mo Zahabi<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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We live in a world full of technological widgets. There are as many \u201csolutions\u201d out there as there are potential challenges, and not all of them are created equally. In automotive retail and other industries, many of these solutions deliver up fancy-looking bells and whistles that lack meaningful insights. So many technology solutions today make the path to action unclear.<\/span>\u00a0<\/span><\/p>

When you think about it, this clear path to action is what makes a tool valuable to your dealership. Is the most valuable part of your CRM the backend technology that fires automated tasks? No, what makes a\u202f<\/span>CRM<\/span><\/a>\u202fvaluable to a dealership is the clear guidance on what action to take next to improve your likelihood of a sale.<\/span>\u00a0<\/span><\/p>

CRMs have been around a while, but the same logic applies to newer<\/span>\u00a0<\/span>CRM enhancements<\/span>\u00a0<\/span>like\u202f<\/span>artificial intelligence.<\/span><\/a>\u202fA good<\/span>\u00a0CRM with<\/span>\u00a0artificial intelligence<\/span>\u00a0<\/span>doesn\u2019t just look cool; it provides you with the real, meaningful insights that help do things that improve results.<\/span>\u00a0<\/span>Here<\/span>\u00a0are<\/span>\u00a0<\/span>a few key criteria to keep in mind when evaluating if your<\/span>\u00a0<\/span>CRM<\/span>\u00a0helps you take action.<\/span>\u00a0<\/span><\/p>

Visible<\/span><\/b>\u00a0<\/span><\/p>

Any manager knows that customer data is everywhere, but with so much out there, it can be hard to make much of any of it. A good\u00a0<\/span>CRM with\u00a0<\/span>artificial intelligence<\/span>\u00a0<\/span>serves up easy-to-access info on activity in your software systems, so you have visibility into what is going well, what could be going better and what isn\u2019t going at all. The enhanced manager dashboard in\u202f<\/span>Connect CRM with\u00a0<\/span>Connect Automotive Intelligence<\/span><\/a>\u202fdoes just that, giving managers a quick, high-level summary of where customers are in the sales cycle so they can help guide salespeople on what do next.<\/span>\u00a0<\/span><\/p>

Prioritized<\/span><\/b>\u00a0<\/span><\/p>

Visibility is a good first step toward action, but prioritization is also critical. There will always be more opportunities than there is time, so a good<\/span>\u00a0CRM with<\/span>\u00a0artificial intelligence<\/span>\u00a0<\/span>will help prioritize which opportunities might be best to act on. Take the Buying Signals feature in Connect Automotive Intelligence as an example. Using customer data from Kelley Blue Book, Autotrader, Dealer.com and Connect CRM, Connect Automotive Intelligence indicates which of your leads are most likely to be ready to buy and serves that information up quickly in the manager dashboard. In fact, consumers classified as \u201cready to buy\u201d by Connect Automotive Intelligence were nearly 8.2 times more likely than the average consumer to purchase within 30 days.\u202f<\/span>\u00a0<\/span><\/p>

Specific<\/span><\/b>\u00a0<\/span><\/p>

You can see opportunities, you know which ones to act on, but do you know what to do?\u00a0<\/span>Specific<\/span>it<\/span>y is t<\/span>he third consideration when evaluating how actionable a<\/span>\u00a0CRM is k<\/span>nowing which opportunities to act on won\u2019t help you much if you don\u2019t know<\/span>\u202fhow<\/span><\/i>\u202fto act on them. The right\u00a0<\/span>CRM with\u00a0<\/span>AI<\/span>\u00a0can tell you not only when customers are ready to buy, but also what\u00a0<\/span>make and model\u00a0<\/span>they are ready to buy.<\/span>\u00a0<\/span>The interactive manager dashboard\u00a0<\/span>in Connect CRM with Connect Automotive Intelligence\u00a0<\/span>helps increase productivity by enabling managers to review individual opportunities and quickly understand what path the customer took on their journey \u2013 making taking action easier and faster.<\/span>\u00a0<\/span><\/p>

Learn more about how your dealership can benefit from\u00a0<\/span>a CRM that helps you take action.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Learn More About Connect CRM with Connect Automotive Intelligence<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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