{"id":1258,"date":"2019-08-01T15:27:45","date_gmt":"2019-08-01T15:27:45","guid":{"rendered":"https:\/\/www.vinsolutions.com\/choose\/?page_id=1258"},"modified":"2019-10-31T12:58:42","modified_gmt":"2019-10-31T12:58:42","slug":"content","status":"publish","type":"page","link":"https:\/\/www.vinsolutions.com\/choose\/personalization-guide\/content\/","title":{"rendered":"Guide to Personalization (Content)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1258\" class=\"elementor elementor-1258\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3da572d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3da572d4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-37411bd7\" data-id=\"37411bd7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcf3c5a elementor-widget elementor-widget-image\" data-id=\"bcf3c5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.vinsolutions.com\/choose\/wp-content\/uploads\/sites\/3\/2019\/05\/vinsolutions_logo_rev_414x90.png?w=414\" title=\"vinsolutions_logo_rev_414x90.png\" alt=\"vinsolutions_logo_rev_414x90.png\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d812639 elementor-widget elementor-widget-heading\" data-id=\"7d812639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Master the Art of Personalized Marketing <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-18a6974\" data-id=\"18a6974\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dff04f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff04f4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5eb1333\" data-id=\"5eb1333\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4656df8 elementor-align-right elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"4656df8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.vinsolutions.com\/customer-support\/technical-support\/?utm_source=VIN_M_2019_General\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Support<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8871e72 elementor-align-right elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"8871e72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.vinsolutions.com\/customer-support\/training\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Training<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd1ca06 elementor-align-right elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"fd1ca06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/apps.vinmanager.com\/cardashboard\/login.aspx\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Login<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21627dfe elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21627dfe\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5f84cea5\" data-id=\"5f84cea5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a9a0d7f elementor-widget elementor-widget-heading\" data-id=\"7a9a0d7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learn how to personalize your communications to improve dealership outcomes. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f273fe7 elementor-widget elementor-widget-text-editor\" data-id=\"2f273fe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For many dealerships, mass marketing can be a challenge. You want to attract as many customers as possible, while not pushing them away with impersonal messaging. Fortunately, there\u2019s a simple way to personalize communications, create better customer experiences and increase sales. If you\u2019re not personalizing your marketing yet, it\u2019s time to find out why you should and how you can.<\/p><p>In our guide, you\u2019ll learn:<\/p><ul><li>Why you should collect and organize customer data, from the broad basics to the gritty details.<\/li><li>How to identify a customer\u2019s intent and interest from their behavior and data.<\/li><li>Why personalized messages help customers see you as an advisor instead of a salesperson.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b12223d\" data-id=\"7b12223d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c39d1c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c39d1c6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-25a81bb\" data-id=\"25a81bb\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8b29c9 elementor-widget elementor-widget-image\" data-id=\"a8b29c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"350\" height=\"278\" src=\"https:\/\/www.vinsolutions.com\/choose\/wp-content\/uploads\/sites\/3\/2019\/08\/VIN19-0030_Dealer-com-Campaign_Guide_Thumbnail.png\" class=\"attachment-full size-full wp-image-1251\" alt=\"\" srcset=\"https:\/\/www.vinsolutions.com\/choose\/wp-content\/uploads\/sites\/3\/2019\/08\/VIN19-0030_Dealer-com-Campaign_Guide_Thumbnail.png 350w, https:\/\/www.vinsolutions.com\/choose\/wp-content\/uploads\/sites\/3\/2019\/08\/VIN19-0030_Dealer-com-Campaign_Guide_Thumbnail.png?resize=300,238 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98d3162 elementor-widget elementor-widget-menu-anchor\" data-id=\"98d3162\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"form\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e1677f elementor-widget elementor-widget-shortcode\" data-id=\"0e1677f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div class=\"dl-default-template\">\n\t\t\t<a class=\"dl-default-template__link\" rel=\"nofollow\" href=\"https:\/\/www.vinsolutions.com\/choose\/wp-content\/uploads\/sites\/3\/download-manager\/VIN19-0030_Dealer-com-Campaign_Guide_11x8-5_v3.pdf\" download>Download Guide<\/a>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67bd6f9 elementor-widget elementor-widget-text-editor\" data-id=\"67bd6f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Want to see Connect CRM in action?<br \/><a class=\"general_rad\" style=\"color: #ffffff;\" href=\"#\">Click here to request a demo.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f2db683 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f2db683\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-232b39e\" data-id=\"232b39e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f06f787 elementor-widget elementor-widget-text-editor\" data-id=\"4f06f787\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a9\u00a02019 VinSolutions Inc. All Rights Reserved.\u00a0<a href=\"https:\/\/www.vinsolutions.com\/privacy-terms\/eula\/\" target=\"_blank\" rel=\"noopener\">Terms of Use<\/a>\u00a0<span class=\"divider\">|<\/span>\u00a0<a href=\"https:\/\/www.vinsolutions.com\/privacy-terms\/privacy\/\" target=\"_blank\" rel=\"noopener\">Privacy Policy<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-430c2044 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"430c2044\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e98c77e\" data-id=\"3e98c77e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a6b702e elementor-widget elementor-widget-image\" data-id=\"1a6b702e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.coxautoinc.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.vinsolutions.com\/choose\/wp-content\/uploads\/sites\/3\/2019\/05\/cox_automotive_288x28.png?w=288\" title=\"cox_automotive_288x28.png\" alt=\"cox_automotive_288x28.png\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Master the Art of Personalized Marketing Support Training Login Learn how to personalize your communications to improve dealership outcomes. For many dealerships, mass marketing can be a challenge. You want to attract as many customers as possible, while not pushing them away with impersonal messaging. Fortunately, there\u2019s a simple way to personalize communications, create better &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.vinsolutions.com\/choose\/personalization-guide\/content\/\"> <span class=\"screen-reader-text\">Guide to Personalization (Content)<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"parent":1248,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1258","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A VinSolutions Guide to Personalization - Choose<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vinsolutions.com\/choose\/personalization-guide\/content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A VinSolutions Guide to Personalization - Choose\" \/>\n<meta property=\"og:description\" content=\"Master the Art of Personalized Marketing Support Training Login Learn how to personalize your communications to improve dealership outcomes. 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