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Celeste Lindell - Content Marketing Specialist

Celeste Lindell

Content Marketing Specialist

Celeste Lindell is a content marketing specialist for Cox Automotive, concentrating on the VinSolutions and Dealertrack brands. Celeste writes, edits and curates advertising, marketing, sales support and public relations content for the two brands. Before joining Cox Automotive in 2018, Celeste produced business-to-business marketing content in a number of different industries and spent more than 8 years as a digital content manager and senior copywriter for Kansas City-based advertising agency Barkley. Celeste has a bachelor's degree from the University of Missouri - Kansas City.

Articles by Celeste Lindell

12 Reasons Your Dealership Should Have a Loyalty Program
Article

Customer retention is more vital than ever, but many dealerships still focus more on gaining new customers than on getting more value out of the ones they already have. A great way to encourage retention is to create a formal loyalty program for your customers to join. Here are a few reasons it's worth your time. 

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3 Quick Ways to Collect More Customer Data
Article

For your CRM to help you make more sales, your dealership must consistently collect valid customer data. Every piece of information you collect about a customer is objectively valuable because it will help you contact them with opportunities and be more informed about their specific needs when you do.

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3 Ways Best-in-Class Dealers Make the Most of Their CRM
Article

Your dealership’s CRM has some obvious benefits for gathering customer information and making the sales process more streamlined. However, it’s not enough to just use the basic features and hope to close more sales and increase customer retention. Here are three key areas to investigate at your dealership to determine if your CRM is working as hard as it could be.

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5 Keys of Marketing and Selling to Women
Article

Women make 65% of new car purchases, yet dealerships often struggle to connect with women. Lori Wittman, General Manager of VinSolutions and Senior Vice President of Retail Dealer Solutions at Cox Automotive, recently shared her top tips for selling to women with Dealer Marketing Magazine. Read on for Lori’s insights on what women want when buying a vehicle.

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Add Sparkle to Your Customer Interactions This Fourth of July Weekend
Article

With Independence Day falling on a Wednesday this year, many car buyers will be using the extra-long weekend to shop Fourth of July deals. Whether your sales numbers skyrocket or fizzle out can depend on the kind of customer service experience you provide for those shoppers. Here are some tips to help ensure that you give customers an experience they’ll ooh and ahh about.

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Ask the Dealers: Secrets to Maximizing Your CRM Usage
Article

One of the highlights of VinWorx 2018, VinSolutions’ premier user summit, was the Connect CRM user panel. Dealers from across the country (and Canada!) took the stage to share their top CRM tips and tricks with other dealers in the audience.

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Best Place to Work: VinSolutions
Article

The people have spoken: VinSolutions is one of the Best Places to Work in Kansas City! Based on employee survey responses, the Kansas City Business Journal has recognized VinSolutions as one of the top workplaces in the metro area.

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Four Types of Customer Retention Offers
Article

Personalized. Customized. Targeted. These are key attributes of marketing campaigns that drive customer retention. And creating personalized, customized and targeted campaigns is a more attainable goal than you might think if you have the right tools – and know how to use them correctly.

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Help the Community? Yes, we CAN!
Article

Earlier this summer, VinSolutions joined its Kansas City-based partner companies Xtime and Dealer.com to participate in Cox Automotive’s Drive Away Hunger campaign. For the campaign, Cox Automotive companies teamed up with Feeding America in the U.S. to reach more than 40 million people through food pantries, soup kitchens, shelters and other community-based agencies across the country.

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Our Team In the News
Article

With all the news out there these days, it’s easy to miss must-read articles. So we’ve curated some of the best stories from the past couple of weeks – ones featuring our team members! Check out the interesting insights in the news from the VinSolutions team.

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Sean Garrett Named CFO of the Year Honoree
Article

Our very own Sean Garrett has been named a 2018 CFO of the Year honoree by the Kansas City Business Journal! He is among 16 Kansas City area honorees being recognized for outstanding performance in their roles as corporate financial stewards for public, private and nonprofit companies. We caught up with Sean to find out what this honor means to him and more.

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Think Like A Customer to Communicate More Effectively
Article

When you spend each day immersed in CRM processes and focused on data capture, you can sometimes lose sight of the fact that your primary job is to build relationships with the human beings who may want to buy from your dealership. Here are some things you can do to help you achieve better customer relationships.

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Using Video to Gain Customer Trust
Article

One of the trends that came across loud and clear in several of the sessions at this year’s VinWorx user summit is that video is an increasingly useful way to reach customers. Videos can be your opportunity to show people what makes your dealership different and why customers should buy from you.

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Why Your Dealership’s Marketing Should Focus on Your Most Loyal Customers
Article

With margins shrinking, dealerships need to get maximum value for their marketing dollars. You can use the information in your CRM to view your customer interaction records, but how do you decide which customers are the most valuable?

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