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Caroline Murray - Marketing Manager

Caroline Murray

Marketing Manager

Caroline Murray is a marketing manager for VinSolutions and Dealertrack and author/curator of the VinSolutions blog. In her role, Caroline manages campaign content development, thought leadership and public relations for the two brands. Before joining Cox Automotive in 2017, Caroline held a number of roles with global public relations agency FleishmanHillard, where she specialized in business-to-business communications. Caroline has a bachelor's degree from the University of Alabama and a master's degree from the University of Missouri. 

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Articles by Caroline Murray

A Dealership Experience as Personal as Naming a Car
Article

The top five names Americans give their cars begin with the letter B. People love their cars; they are proud of them. Many of these proud car owners are even celebrating National Name Your Car Day today. Is your dealership helping customers celebrate by giving them personalized experience they expect?

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Are You Giving Your Customers the Empty Cart Experience?
Article

This situation is happening to car shoppers at all kinds of dealerships – except these shoppers don’t find out their cart is empty until they arrive on your showroom floor. With a few basic steps, however, you can give your customers the shopping experience they expect – making them happier and your dealership more profitable.

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Congrats, 2019 Team Members of the Year!
Article

Every year, VinSolutions recognizes the individual successes of our hardworking team members by naming Team Members of the Year. We caught up with the 2019 Team Members of the Year to hear more about their year and what this recognition means to them. 

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Congrats, Vin Team Members of the Year!
Article

Earlier this month, VinSolutions hosted its annual All Hands meeting, a company-wide gathering to celebrate the previous year’s success and rally behind the vision for the future. We caught up with this year’s Team Members of the Year to hear more about their year and what this recognition means to them.

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Customer Success Stories: Helena Motors
Article

Helena Motors needed a technology solution that would help build better customer relationships by personalizing the buying journey, tracking interactions and streamlining workflow. They found the solution they were looking for in VinSolutions Connect CRM.  

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Digital Dealer Attendees, Up Your Conference ROI
Article

Digital Dealer is only a few days away! The VinSolutions team is all packed up and ready to head to Las Vegas for the conference, which will be attended by an estimated 1,500 dealers from around the country. We’re excited to connect with those of you who will be attending! Check out our top tips for making the most of the experience. 

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Give the People What They Want
Article

As consumers continue to become more educated about their purchases, vehicles included, they also continue to become more aware of how they are being marketed to. Not just any email with their name in the greeting is going to grab their attention. To catch their eye, you have to give your customers and potential customers what they want.

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Hello, NADA 2019!
Article

NADA 2019 has officially begun! Still planning your show schedule? You’re not too late for a VinSolutions demo! Check out this overview of what will be available at the VinSolutions booth this year. 

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How Connect CRM Drives Success at this Michigan Dealership
Article

Serra Honda Grandville was able to build on their culture of customer service with a CRM that supports their vision for a great customer experience. Learn more about their positive results using Connect CRM.

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How to Make the Most of Your Labor Day Weekend Labors
Article

Whew! Another big Labor Day weekend in the books. You’ve crossed t’s with your customers, dotted i’s with your sales team and may have even had a few brief moments for recovery in between, but the opportunity to use this big holiday weekend improve your dealership is just beginning. Taking a few extra follow-up steps can lead to big returns for your business.
 

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Introducing the 2019 VinSolutions Team Members of the Year
Article

Earlier this month, VinSolutions hosted its annual All Hands meeting, a company-wide gathering to celebrate the previous year’s success and rally behind the vision for the future. We caught up with this year’s Team Members of the Year to hear more about their year and what this recognition means to them.

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Is Your CRM Training Setting You Up for Success and Retention?
Article

With nearly three-fourths of auto dealers today using a CRM system, it’s clear that dealerships understand the benefits that a CRM can bring their business. But understanding the possibilities of a CRM is only the first step. Your people have to actually use it. Learn a few key elements of a training program that often predict if a dealership team will utilize their CRM to its full potential. 

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Meeting the Expectations of Today’s Customers
Article

Customer expectations for the car shopping process are changing rapidly. VinSolutions Senior Director of Sales and Product Consulting Mo Zahabi and Joe Overby of Auto Remarketing caught up to chat about these expectations and how technology can help dealers meet them. Read on for highlights from their conversation.

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Our Favorite Moments from NADA 2019
Article

It was another great year at NADA this year! Take a look at some of our favorite moments from this year’s show.  

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Our Team in the News
Article

With all the news out there these days, it’s easy to miss must-read articles. So, we’ve curated some recent stories featuring our team members! Check out interesting insights in the news from the VinSolutions team. 

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Our Team in the News
Article

From launching Connect Automotive Intelligence to serving the community, the VinSolutions team has been doing some great work. Check out some of the latest news featuring our team members.   

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Our Team in the News
Article

With all the news out there these days, it’s easy to miss must-read articles. So we’ve curated some of the best stories from the past couple of weeks – ones featuring our team members! Check out the interesting insights in the news from the VinSolutions team.

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Our Team in the News
Article

With all the news out there these days, it’s easy to miss must-read articles. So we’ve curated some of the best stories from the past couple of weeks – ones featuring our team members! Check out the interesting insights in the news from the VinSolutions team.

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Photos: Take Our Daughters and Sons to Work Day
Article

We had a blast welcoming some of our youngest team members into the Mission office for Take Our Daughters and Sons to Work Day.  

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Podcast: Adjusting CRM Processes to Improve Profitability
Article

Adjusting CRM processes regularly represents a great opportunity for improving efficiency, productivity and ROI. Listen to this podcast and learn more about the importance of up-to-date CRM processes and key actions to take when revisiting your processes.

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Podcast: Connecting the Online and In-store Shopping Experiences
Article

With the right strategies and tools, dealers can bridge the gap between the online and in-store shopping experiences and provide the personalized, cohesive shopping experience customer crave.  

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Podcast: Meeting Customers’ Expectations in a Digital Era
Article

When you have a CRM with artificial intelligence capabilities, data analysis goes from arduous to automated, and dealership staff are freed up to what they do best – build customer relationships. 

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Podcast: The Challenges and Opportunities of Dealership Staffing
Article

Improving dealership culture and employee retention creates an opportunity not only to reduce costs, but also to improve the customer experience – which will ultimately drive more sales. Learn more in this podcast featuring Chase Abbott.

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Q&A with the CEO of Carter Myers Automotive
Article

We sat down with Liza Borches, CEO and President of Carter Myers Automotive in Charlottesville, Virginia to talk about how using VinSolutions products over the last four years has shaped her business. Learn how Connect CRM and other VinSolutions tools have helped.

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Recruiting the Techies to Your Dealership
Article

It’s National Techies Day, a day to celebrate the technology enthusiasts in our workforce who are helping us improve our businesses and our ability to run them. Is your dealership celebrating National Techies Day? Is your dealership celebrating technology at all?

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See you at NADA!
Article

NADA 2018 is just a few weeks away! We are so excited to connect with dealers at our booth in the Cox Automotive village and show off the new products that will help your dealership make every connection count. Here are a few highlights of the new products and features you’ll be able to experience at the VinSolutions booth this year.

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Spotlight on Employee Success: Trainer John Evans
Article

At the foundation of the success of our business, and our clients’ businesses, is the success our team members. Our team is made up professionals with unique experiences in and perspectives on the automotive industry, and we think our team members have insights to share that we can all learn from. This week, we’re celebrating John Evans, who will be retiring from his role as a VinSolutions corporate trainer at the end of the month.

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Spotlight on Employees: Innovation Challenge Winner Alex Tate
Article

Innovation runs deep at VinSolutions. We caught up with VinSolutions UX manager Alex Tate, winner of a recent Cox Automotive-wide innovation challenge, to talk about the importance of innovation to our dealer clients, to our company and to him.

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The #1 Thing to Look for in a New CRM
Article

If dealership employees don’t use the CRM correctly (or at all), the fancy technology features won’t do much to drive success. That is why the #1 thing to look for in a CRM isn’t a software feature.  

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VinSolutions is a Champion of Business!
Article

We’re excited to share that VinSolutions was one of 15 companies honored as Champions of Business by the Kansas City Business Journal, a distinction given to Kansas City companies that are innovators in their fields, have strong financial performance and give back to their communities. 

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VinSolutions Welcomes Kansas City Women in Technology
Article

VinSolutions recently welcomed Kansas City Women in Technology, a grassroots organization helping to grow the number of women in technology careers in Kansas City, into our office for their first ever ngGirls event. 

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Webinar: Demystify AI – How Artificial Intelligence Can Enhance Your Dealership
Article

In next week’s webinar, Mo Zahabi, senior director of product consulting for VinSolutions and data enthusiast, will explain what artificial intelligence is and how it can be implemented in dealerships today. Join us on May 7!  

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Webinar: Unleash Your CRM Secret Weapon
Article

If your dealership is still trying to make the most of your CRM, join our very own Mark Vickery, Senior Director of Performance Management at VinSolutions, for a free webinar on how to do just that.   

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What can artificial intelligence do for your dealership?
Article

Artificial intelligence might be the next leap forward in auto sales. But until dealerships learn exactly how it can improve business, it’s just another industry buzzword. Learn what automotive software veterans, Mo Zahabi and Chase Abbott, think about how artificial intelligence can improve customer experience and employee morale at your dealership.

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