Caroline Murray

Marketing Manager

Caroline Murray is a marketing manager for VinSolutions and Dealertrack and author/curator of the VinSolutions blog. In her role, Caroline manages campaign content development, thought leadership and public relations for the two brands. Before joining Cox Automotive in 2017, Caroline held a number of roles with global public relations agency FleishmanHillard, where she specialized in business-to-business communications. Caroline has a bachelor's degree from the University of Alabama and a master's degree from the University of Missouri.

Have a suggestion for our next blog post topic? Shoot Caroline a note.

Articles by Caroline Murray

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A Dealership Experience as Personal as Naming a Car

The top five names Americans give their cars begin with the letter B. People love their cars; they are proud of them. Many of these proud car owners are even celebrating National Name Your Car Day today. Is your dealership helping customers celebrate by giving them personalized experience they expect?

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Are You Giving Your Customers the Empty Cart Experience?

This situation is happening to car shoppers at all kinds of dealerships – except these shoppers don’t find out their cart is empty until they arrive on your showroom floor. With a few basic steps, however, you can give your customers the shopping experience they expect – making them happier and your dealership more profitable.

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Congrats, Vin Team Members of the Year!

Earlier this month, VinSolutions hosted its annual All Hands meeting, a company-wide gathering to celebrate the previous year’s success and rally behind the vision for the future. We caught up with this year’s Team Members of the Year to hear more about their year and what this recognition means to them.

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Digital Dealer Attendees, Up Your Conference ROI

Digital Dealer is only a few days away! The VinSolutions team is all packed up and ready to head to Las Vegas for the conference, which will be attended by an estimated 1,500 dealers from around the country. We’re excited to connect with those of you who will be attending! Check out our top tips for making the most of the experience.

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Give the People What They Want

As consumers continue to become more educated about their purchases, vehicles included, they also continue to become more aware of how they are being marketed to. Not just any email with their name in the greeting is going to grab their attention. To catch their eye, you have to give your customers and potential customers what they want.

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How to Make the Most of Your Labor Day Weekend Labors

Whew! Another big Labor Day weekend in the books. You’ve crossed t’s with your customers, dotted i’s with your sales team and may have even had a few brief moments for recovery in between, but the opportunity to use this big holiday weekend improve your dealership is just beginning. Taking a few extra follow-up steps can lead to big returns for your business.

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Is Your CRM Training Setting You Up for Success and Retention?

With nearly three-fourths of auto dealers today using a CRM system, it’s clear that dealerships understand the benefits that a CRM can bring their business. But understanding the possibilities of a CRM is only the first step. Your people have to actually use it. Learn a few key elements of a training program that often predict if a dealership team will utilize their CRM to its full potential.

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Meeting the Expectations of Today’s Customers

Customer expectations for the car shopping process are changing rapidly. VinSolutions Senior Director of Sales and Product Consulting Mo Zahabi and Joe Overby of Auto Remarketing caught up to chat about these expectations and how technology can help dealers meet them. Read on for highlights from their conversation.

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Our Team in the News

With all the news out there these days, it’s easy to miss must-read articles. So, we’ve curated some recent stories featuring our team members! Check out interesting insights in the news from the VinSolutions team.

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Our Team in the News

With all the news out there these days, it’s easy to miss must-read articles. So we’ve curated some of the best stories from the past couple of weeks – ones featuring our team members! Check out the interesting insights in the news from the VinSolutions team.

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Our Team in the News

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Q&A with the CEO of Carter Myers Automotive

We sat down with Liza Borches, CEO and President of Carter Myers Automotive in Charlottesville, Virginia to talk about how using VinSolutions products over the last four years has shaped her business. Learn how Connect CRM and other VinSolutions tools have helped.

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Recruiting the Techies to Your Dealership

It’s National Techies Day, a day to celebrate the technology enthusiasts in our workforce who are helping us improve our businesses and our ability to run them. Is your dealership celebrating National Techies Day? Is your dealership celebrating technology at all?

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See you at NADA!

NADA 2018 is just a few weeks away! We are so excited to connect with dealers at our booth in the Cox Automotive village and show off the new products that will help your dealership make every connection count. Here are a few highlights of the new products and features you’ll be able to experience at the VinSolutions booth this year.

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Spotlight on Employee Success: Trainer John Evans

At the foundation of the success of our business, and our clients’ businesses, is the success our team members. Our team is made up professionals with unique experiences in and perspectives on the automotive industry, and we think our team members have insights to share that we can all learn from. This week, we’re celebrating John Evans, who will be retiring from his role as a VinSolutions corporate trainer at the end of the month.

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VinSolutions is a Champion of Business!

We’re excited to share that VinSolutions was one of 15 companies honored as Champions of Business by the Kansas City Business Journal, a distinction given to Kansas City companies that are innovators in their fields, have strong financial performance and give back to their communities.

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Webinar: Unleash Your CRM Secret Weapon

If your dealership is still trying to make the most of your CRM, join our very own Mark Vickery, Senior Director of Performance Management at VinSolutions, for a free webinar on how to do just that.