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Brian Schmid - Sr. Marketing Manager, Customer Experience

Brian Schmid

Sr. Marketing Manager, Customer Experience

Brian Schmid is a senior marketing manager for VinSolutions and Dealertrack. In his role, Brian manages customer experience and marketing automation. Before joining Cox Automotive in 2012, Brian held several roles with lighting manufacturer EiKO Global, LLC, where he specialized in communication strategy, sales enablement and customer data management. Brian has a bachelor's degree in strategic communications and a master’s degree in integrated marketing communications from the University of Kansas.

Articles by Brian Schmid

Increase Marketing ROI with Nurture Campaigns
Article

Every dealership is different, and there’s no magic wand for creating good marketing. But there are two areas that you should be taking advantage of to make the most of your marketing time and money: nurture campaigns and metrics. Automated nurture campaigns and metrics that matter can make a world of difference in your marketing ROI. 

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Connecting with Customers After the Close
Webinar

Move from one-size-fits-non marketing to marketing that stays relevant throughout your customers' life-cycle. It's time to go beyond email blasts and learn how to deliver timely, relevant messages through the right channel. Watch our webinar, Connecting with Customers after the Close to learn how. 

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Make the Most of Automated Emails
Article

Dealerships have more opportunities than ever to connect with customers through email thanks to technology like email automation and segmentation tools. But dealers often fall short of making the email connection meaningful. Here are three ways to make sure you never miss the mark of your automation emails.

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Improve Customer Retention with Loyalty Programs
Webinar

Go beyond coupons — build lifetime customer value with instant gratification, progressive rewards and personalization. Watch our webinar to learn how to build a loyalty program that creates advocates for your dealership and increases lifetime customer value. 

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Targeted, Goal-Driven Campaigns are Key
Webinar

Modern customers’ expectations have changed. These days, they’re looking for relevant, valuable marketing that speaks to their unique needs and preferences. It's time to move beyond email blasts and create campaigns designed to give your customers what they're looking for. Watch our webinar to learn how to get real results from your dealership marketing. 

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