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5 Common CRM Mistakes (and how to know if you're guilty)

Are you putting your software to work for you?  A hundred things affect your dealership's performance, and it's easy to think you've got more important things to worry about than your CRM.  But that can be a bigger mistake than you realize.

In this article you'll learn about the most common CRM mistakes, how to create clear processes and why your CRM can create opportunities at every stage in the customer lifecycle.

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Gather Your Team, Set Priorities and Ensure Adoption

Chase Abbott, Vice President of Sales, walks through a six-step plan that puts you on the right path for buying dealership software that's right for you.

Buying new software is complicated and it takes time to research all your options. Your choice affects almost everyone in your business, plus staff turnover and competing priorities can hinder the process.
Chase's plan addresses these concerns and more.

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5 Ways to Make Sure Your Messaging Doesn’t Miss the Mark

Brian Schmid, dealer marketing manager, walks through using goal-oriented campaigns and audience segmentation to create personal communications. 

Learn to focus on the metrics that matter, run nurture campaigns and adjust campaigns for maximum performance. 

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