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5 Common CRM Mistakes (and how to know if you're guilty)

Are you putting your software to work for you?  A hundred things affect your dealership's performance, and it's easy to think you've got more important things to worry about than your CRM.  But that can be a bigger mistake than you realize.

In this article you'll learn about the most common CRM mistakes, how to create clear processes and why your CRM can create opportunities at every stage in the customer lifecycle.

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Learn to avoid critical mistakes and improve your ROI

If you’re not getting the results you want from your CRM, it’s easy to think the software’s to blame. However, chances are it’s not your system’s fault — instead, basic mistakes within the CRM are holding you back.

In this webinar you'll learn how to avoid five critical mistakes with processes, people and data that keep dealers from getting the maximum return from their CRM investment.

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Gather Your Team, Set Priorities and Ensure Adoption

Chase Abbott, Vice President of Sales, walks through a six-step plan that puts you on the right path for buying dealership software that's right for you.

Buying new software is complicated and it takes time to research all your options. Your choice affects almost everyone in your business, plus staff turnover and competing priorities can hinder the process.
Chase's plan addresses these concerns and more.

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Service loyalty programs increase revenue and profitability while building dealership advocates

Today's dealers consistently rank customer retention as a top priority, and they're always searching for ways to drive repeat sales and service visits. In other industries, loyalty programs have become an effective way to keep customers coming back.

This webinar will show how you can create customer loyalty programs that improve retention and deliver ROI.

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5 Ways to Make Sure Your Messaging Doesn’t Miss the Mark

Brian Schmid, dealer marketing manager, walks through using goal-oriented campaigns and audience segmentation to create personal communications. 

Learn to focus on the metrics that matter, run nurture campaigns and adjust campaigns for maximum performance. 

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Learn to sell to the three most common types of customers

Thanks to advancing technology, your customer base is more complex than ever. Modern customers are better informed — and they expect you to know their unique wants and needs. 

To create a positive experience that leads to repeat sales, it’s time to personalize your tactics. In this free webinar, VinSolutions’ Mo Zahabi shares the three most common customer types dealers encounter, and how to handle each of them for the best possible outcome.

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Learn How Goal-oriented, CRM marketing drives profitability

If your dealership’s marketing programs aren’t delivering the results you want, it’s easy to get discouraged. If you want to create campaigns that drive more customer loyalty and repeat sales, it’s time to up your game.

This webinar will help you engage more effectively with sales and service customers.

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Learn the right process to select software and drive adoption

Today's technology can drive greater efficiency in your operations and deliver significant ROI, but only if it's the right technology for your dealership. To make the right decisions, you need the right people involved and you need to ask the right questions.

In this free webinar, Chase Abbott talks through the important questions decision-makers need to answer when evaluating software solutions for their dealership. Abbott's 15 years of experience in the automotive software industry make him an exceptional guide for dealers making software decisions.

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